The greatest YouTube channels provide viewers with engaging material. They usually teach the spectator something intriguing, instructive, or informative.
Sure, kitten videos and music videos get a lot of views, but many people who use YouTube or search engines to find material are seeking for something new to learn. You’re missing out on Knowledge Commerce sales if you’re not serving up the answer.
You probably already know how to use video in your online courses, but what about drawing a larger audience and increasing sales? This is where these 35 YouTube promotion ideas might help.
1. YouTube SEO: Improve the visibility of your YouTube content in search engines
You typically think of text content when someone discusses search engine optimization (SEO). After all, a video can’t be “read” by Google.
You could be missing out on visitors if you don’t optimise your videos for SEO. You may have noticed that YouTube videos frequently appear in search engine results pages (SERPs), indicating that they have SEO significance.
Google search even has a “video” category. But how can you rank for keywords relevant to your videos consistently and if you want to grow your channel you should use best way to promote YouTube videos ?
Descriptions and titles
Begin by giving your video a title or headline. Make sure to use your target term in a creative way.
For video titles, questions work effectively. Lists (if your movie has a list of advice or steps) and bold sentences are also effective. Focus on grabbing viewers’ interest as well as ranking well in the SERPs, and if possible, start the title with the keyword.
In the description, you can add your major keyword as well as LSI (related) keywords. Give some context to the video so that search engines and viewers may better understand what to expect from it.
Transcripts of videos might also be useful. They offer a written version of your video so that viewers can read it (and search engines)
Search Engine Optimization
We’ve already talked about keywords, but bear in mind that you can’t just pick any keyword that’s relevant to your movie. Instead, concentrate on the terms that your audience is looking for.
Google Search Console and Ubbersuggest.io are two tools that might assist you in finding the ideal keywords for your videos. Concentrate on both search volume and search intent.
If you’re making a video about how to tie your shoes, for example, you wouldn’t want to optimise it for “best shoes.” People who search for “best shoes” want to buy shoes, not learn about them. Even though that term has a lot of searches, it isn’t relevant to your video and you increase your channel than I suggest you hire best way to promote YouTube videos.
Levels of Participation
Encourage people to discuss your video in the comments area. Answer any questions or comments that you come across, and make an effort to comment on other videos. High levels of involvement can help SEO.
Choosing a Category
Make sure your video appears in relevant YouTube categories. Otherwise, Google (and the general public) will conclude it’s about something unrelated to the subject.
Let’s imagine you make a video that teaches folks how to make crafts. YouTube may automatically categorise it as DIY, but it may receive more views (and be more relevant to searches) if it is placed in the How-To and Style category.
2. Make captivating video titles
People and search engines will look at video titles first. It’s the most critical aspect of publishing your videos to YouTube, aside from the video content itself.
Keyword optimization has previously been discussed, but what about the rest of the title? You don’t want to simply name your video after a term.
Curiosity can enhance the attraction of your videos. For example, a film could be titled “How I Prepared for a Marathon in 30 Days.” It not only implies a how-to instruction, but it also piques interest due to the short time frame.
3. Select YouTube thumbnails that are both clear and compelling
The thumbnail on YouTube is very crucial. You don’t want YouTube to choose a random thumbnail from your video because it may not appeal to viewers.
Make your thumbnail as informative as possible. Try to get a close-up of your face as you make eye contact with the audience if your video shows you. A spectacular image from an action-packed video could also be used.
4. Improve the description of your YouTube channel
The video description should contain more than just keywords. In fact, stuffing keywords into your description will get you thrown out of the SERPs and maybe penalised by YouTube.
Rather, you should make your descriptions interesting. Allow them to stand alone from the video.
Consider the copy you write for your landing pages. Use the same techniques in your video descriptions:
Showcase the video
Describe how the video will benefit the viewer.
Pose thought-provoking questions.
To split up the material, use bullet points.
5. Include contact information
You don’t want YouTube to be your viewers’ last point of contact with your Knowledge Commerce business because you don’t own it. You prefer that they contact you in other ways.
Including clickable links to email you, visit your Kajabi website, subscribe to your blog, or purchase your online courses will assist increase conversions and improve the effectiveness of your videos.
Links can be included both in the video and in the description. Just avoid spamming links throughout the video. Every link should have a distinct function.
Use links that are relevant to the video material as well. You may, for example, link to your membership if you talk about learning more about your sector or expertise.
6. Use Email Marketing to Your Advantage
Email marketing isn’t simply for sharing your most recent blog posts or offering a discount on your digital goods. You may certainly utilise it to advertise your YouTube channel to individuals who are already familiar with your business
For example, in your next email newsletter, include one of your favourite videos. Take a screenshot and link to the video’s YouTube page if you don’t want to embed the entire video.
Include some background information. Explain how the video will help your email subscribers so they will be more likely to click through.
Existing Email Database
Begin with your current email list. Consider sending out an update with a link to the content when you release a new video. You could even advertise it as a benefit of subscribing: subscribers will be the first to hear about new videos.
Magnets with lead
Videos should not be overlooked as a source of lead magnets. Consider including a link to your email registration page in the video, as well as a free download for subscribers.
Before submitting videos to YouTube, you might utilise them as lead magnets. Those who wish to be the first to acquire them can sign up. You’ll also send them to current subscribers, so there’s always a reason to stay subscribed.
Playlists
Playlists are a great method to keep your email subscribers interested. Perhaps you’ve made multiple videos on a specific niche topic. Send a playlist to your subscribers so they can see everything at once.
Offer unique playlists as a lead magnet instead. Of course, you’ll want to organise your films into playlists on YouTube, but that’ll come later
Action Requests
Many business owners believe that all calls to action should go to a landing or sales page. This isn’t completely accurate.
Yes, you want consumers to buy your digital stuff when they’re ready, but only when they’re ready. If your prospects are still considering your offer, you should direct them to resources that will assist them trust you.
Consider segmenting your email list and using your YouTube videos as a call-to-action destination link for customers who haven’t yet reached the bottom of the sales funnel.
7. Participate in Community Activities
YouTube has its own community, just like your neighbourhood or town. It is made up of those who create videos as well as those who enjoy watching them.
People will be less inclined to view your material if you are not active in this community. They are less likely to hear about your channel or know your name or company name when they see it.
Commenting on other people’s videos, for example, may appear to be pointless. After all, that action has no bearing on your own video engagement.
People will start to seek you out if they notice you continuously bringing value to the community. The advertising of your YouTube channel does not necessarily have to begin with you
8. Use your blog to promote your YouTube channel
Remember to use your blog to expand the reach of your YouTube channel. For example, you may include a static link in your blog’s sidebar.
When it makes sense, we also recommend embedding your videos in blog entries. Make your videos as widely available as possible and increases your video you just hire best way to promote YouTube videos.
9. Hold a competition
Contests are one of the most effective marketing tactics, as we’ve previously discussed on the Kajabi blog. Whether it’s a blog post, an Instagram account, or a YouTube channel, a contest or giveaway encourages people to consume your material.
Consider holding contests for your followers and viewers on YouTube. For example, you could draw a number that corresponds to the amount of comments on your YouTube video. A prize will be awarded to the comment that corresponds to that number, such as free admission to your most recent mini-course.
- In your email signature, include a link to your YouTube channel
You can market your YouTube channel via email even if you’re not writing especially to your subscribers. To entice recipients to click, provide a link and a quick CTA in your email signature.
For example, your CTA may say, “Check out my daily three-minute exercise recommendations on YouTube to build both your body and mind.”
11. Create a Weekly Video Series
Single videos frequently receive less engagement than video series. A series signifies a long-term commitment and assures your audience that there will be more episodes to come.
A complex subject is rarely covered in a single video. According to studies, shorter videos generate greater engagement and views. The sweet area usually lasts roughly two minutes.
That doesn’t imply you should skimp on the details, though. Instead, break down a complex topic into ten or even twenty films. Each part should cover a small portion of the topic (for example, answering one specific issue)
12. Make a playlist
Playlists were mentioned in relation to email marketing, but they can also be used for on-platform YouTube channel promotion. Your subscribers will have an easier time finding the information they want if you take the effort to develop playlists.
Let’s utilise the fitness example from earlier in this post. You may make films for both novices with no prior fitness experience and marathon runners who are in better form than the majority of NBA players.
Both audiences are unlikely to be interested in videos.
As a result, you put your videos to the proper playlists. For example, you may make a playlist for exercises, another for stretches, and yet another for marathon training.
Remember that YouTube, like Facebook, Instagram, and Twitter, is a social media platform at its core. It does, however, have a distinct and narrow emphasis.
Fans who don’t use YouTube, for example, may follow you on Instagram. They could check it out if you tell them you create original content there.
Cross-promote your YouTube channel on other social media platforms wherever possible. Keep promotional posts to a minimum, but keep in mind that reaching out to people in other ways can greatly expand your following.
14. Promote your YouTube channel in multiple places
You may also promote your YouTube channel on forums, blog articles, live or pre-recorded webinars, and a variety of other websites. Just make sure that linking to your YouTube channel or a specific article is appropriate in the context.
In other words, you want individuals who click on your link to get something useful out of it. Otherwise, you’ll irritate potential client
15. Make video Q&As
There are many different methods to interact with your fans and following online. One method is to gather questions from your audience and then respond to them all in one YouTube video.
It’s more personal than a standard blog FAQ section. Furthermore, it gives the impression of a one-on-one dialogue. You build a discussion with everyone watching as you read questions and respond to them.
Even if you just received one question, the answer is likely to be of interest to others as well. When individuals ask similar questions later, you can refer them to this site.
16. Collaborate with other businesses
You may have noticed that we frequently encourage collaborating with other Knowledge Commerce practitioners on the Kajabi blog. There’s an explanation for this.
When you form relationships, you gain access to an audience you might not have otherwise been able to reach. Plus, you’re aligning your brand with someone else’s – a brand that can help you create yours if you did your homework.
Consider how you could teach individuals how to improve their golf game. Assume Nike approached you about collaborating. You’d be overjoyed, right?
All partnerships work in this way, but at a lower level. Consider filming videos with other Knowledge Commerce experts and sharing them on both channels.
17. Make use of CTAs
Remember to include CTAs at the end of your videos. Give viewers a reason to watch your video, subscribe to your channel, and leave a remark. They won’t deliver if you don’t ask.
18. Create Your Own Subtitles
For persons who are deaf or prefer to watch and read rather than listen, YouTube automatically adds subtitles to videos. They are, however, far from ideal.
Subtitle correctness can be influenced by sound quality, accents, and other factors. Consider adding custom subtitles to avoid improper rendering. You’ll make certain that everyone understands exactly what you’re saying.
19. Use end cards or screens as needed.
Your YouTube channel can also benefit from end cards and end screens. Because they’re interactive and mobile-friendly, these enhancements have replaced annotations on YouTube. You can use them to beg for subscriptions, create a call to action, and connect to similar playlists.
End cards or screens can also be used to link straight to your Kajabi website. To make the material more dynamic, including a thumbnail image.
20. Allow (and encourage) your videos to be embedded
Yes, the videos you make and upload to YouTube are yours to keep. You don’t want them to be taken.
Refusing to enable individuals to embed your films on their websites, on the other hand, is the equivalent of saying “no” to potential traffic and leads. Do not attempt it.
Instead of preventing individuals from embedding your movies, encourage them to do so. Encourage your viewers and fans to share your videos on social media. You’ll get a lot of attention.
21. Request Engagement
It has long been known that consumers cannot be expected to act independently. They do it occasionally, but it’s not always reliable.
Instead, you must ask for what you desire. Ask viewers to write them a remark if you want them to. For instance, mention that you’ll be available to answer any queries posted in the comments.
You can also ask people to subscribe to your channels and enjoy your videos.
22. Interview Industry Influencers
Giving your YouTube channel some star power is a terrific approach to market it. Consider doing an interview with an industry influencer or renowned expert.
That person will almost certainly spread the word about the interview to his or her audience. You’ll also receive views simply because of your name. You can conduct the interview in person or in post-production by merging your displays.
23. Try using YouTube Live
We’re seeing a gradual (but steady) move toward live video. On YouTube, Facebook, and Instagram, everyone is doing it these days.
You can communicate with your audience in real time when you go live. Your followers can watch you speak to them in real time rather than watching a pre-recorded video. They can also make comments or ask you questions.
It may appear scary at first, but with repetition, it will become second nature. Plus, as the subscriptions, click-throughs, and likes start to rise, you won’t be sorry. You don’t have to try YouTube Live again if you don’t like it the first time.
24. Concentrate on the Google SERPs
When it comes to Google SERPs, SEO isn’t the only factor to consider. You want your films to appeal to people in addition to targeting major keywords and making your copy search engine friendly.
Keep headlines and titles under 55 characters. Instead of being cut off in the SERPs, the entire title will appear. Additionally, for Google’s meta tags, optimise the first phrase or so of your description.
25. Your YouTube Channel Should Be Promoted
You may gain a lot of exposure by promoting your YouTube channel. However, you don’t want to spend too much money on advertising.
- Use Google AdWords for Video to Advertise Your Channel: Use Google AdWords to promote your specific videos. For this form of promotion, select your highest-quality material.
- Choose a specific audience that will benefit from your video. Increased advertising costs and unqualified leads will follow from broadening your audience.
- Make the Most of Ad Formats: Look over the various ad formats and do tests to find which ones provide the best return on investment.
- Create Ads That Get Clicks: Bring out your inner copywriter and marketer to refresh your ad creative and make it more intriguing.
- Read articles: written by people who have used advertising to successfully promote their YouTube channels. When you have the opportunity, copy an established strategy.
- Understand and improve your campaign results: Keep an eye on your marketing activities. If you’re having trouble, switch things up. Make modifications till your campaign is perfected.
