If you’re like most other people, you probably think that the user experience and user interface are the same thing. Well, you’re wrong – very wrong, actually! The interface is just part of the user experience, and if you want to succeed in designing products that appeal to people, it’s important to understand what makes up each part of this experience. In this article, we will focus on one part of this experience – the UX goals – and explain why they are an absolute must in UI UX design.
Goal #1: Setting The Scene
Before you can start designing your app, you need to have a clear understanding of who your users are and what they need to accomplish with your app. This means creating user personas and doing some market research. Once you know your users inside and out, you can start setting some goals. What is their primary goal when using the app? What other tasks do they want to complete while using the app? What frustrations do they typically experience when using apps like yours?
What will the home screen look like and how will navigation work within the app? All these questions should be answered before you even get started on wireframes or prototypes for your design.
Goal #2: Brand Identity
Your brand is what makes you unique and differentiates you from your competitors. It’s how your customers perceive you, and it’s a reflection of your company’s values and mission. That’s why it’s so important to have a strong brand identity that is consistent across all touchpoints, from your website to your social media accounts. Consistency builds trust between the customer and the business, which leads to loyal customers who will buy more products or services from you.
The typeface chosen for your logo should be used throughout your entire site; the colors should be standardized; and even certain design elements like fonts should stay constant across different pages or sections on your site. Consistency builds trust between the customer and the business, which leads to loyal customers who will buy more products or services from you.
Goal #3: How Do We Know The Interface Will Work For Users?
We’ve all been there – you’re using a website or app and it’s just not working the way you want it to. The buttons are in the wrong place, the text is too small, or you can’t figure out how to do what you need to do. That’s where UX goals come in. By setting up specific user-centered design goals from the beginning of your project, you’ll be able to make sure that everything will work well for users before launching.
In addition, if your team has diverse perspectives on who your users might be, set up goal groups for each group of users and prioritize them accordingly. Remember: every user matters!
Conclusion
As a business owner, you want to make sure that your investment in a UI/UX design agency is one that will bring you results. By setting clear goals from the start, you can ensure that your project stays on track and that the final product meets your needs. You should have set goals for both qualitative and quantitative metrics as well as for specific details like usability, graphics, etc. You also need to establish how much time you want the designer to work on the project so they know how long it should take them and what level of detail they should produce at each stage of the process.
