With more and more online businesses becoming successful each day, it becomes increasingly difficult to get noticed amidst the noise. To improve your conversion rates, one of the best things you can do is optimize your user interface (UI). This article will detail 5 ways that can have an instant impact on your conversion rates if you decide to follow through with them.
1) Immediate Feedback
The days of posting something and then waiting forever for someone to respond are over. If you want a better response, give your customers immediate feedback. Even if they don’t make a purchase or sign up, giving them clear information on what’s happening next can instantly improve their perception of your brand.
2) Direct Messaging
Many companies have recently made news on their focus on direct messaging. The idea behind it is that customers can message a business directly and receive a response quickly, as opposed to contacting customer service, which takes more time for both parties. Businesses need to be careful about using direct messaging in place of proper support systems, but it can be useful if used correctly.
3) CTA on the Page
Call-to-action is one of those classic conversion optimization tools that all marketers rely on. The thing is, it’s not quite as simple as it seems – call-to-action design has a huge impact on how easy your CTA is to find and execute, and while some designers are naturally good at producing high-converting CTAs, others aren’t so lucky.
4) A Copy That Tells a Story
Copy is one of those things that people only notice when it’s bad. But a remarkable copy (like a great logo) makes your interface easy and natural for anyone. Ask yourself: How does your copy make your target audience feel? Is it persuasive? Does it elicit curiosity? Does it explain everything important about your interface in a short, clear way? If not, then you should probably rework on how you write down what you want to say.
5) Microcopy
When we think of user interface or user experience, we might imagine big, global elements—like ease of use or responsiveness. But another huge factor in UX is microcopy: short lines of text that are used in conjunction with buttons, links, forms and other user interface elements to clarify what people will actually do when they interact with these tools.
Conclusion
Hire a UI/UX design agency in Bangalore that can assist you in creating a remarkable design. From UX wireframing and prototyping to user research, conducting usability testing, and creating attractive visuals. With right UI/UX design, you could improve your conversion rates by 34% or more.
