Making customer journeys seamless, from finding you to receiving the product, should be something that makes users come to you again for their next purchase. To serve them right, you cannot have the same home page or advertisement running in all the countries you offer services.
Running a business online is tough these days as we have many competitors. It is important to know where your customer is coming from. You need their geolocation data to understand what you can do differently with them.
Integrating a geolocation plugin with your Shopify store can benefit your business in many ways. If a business is trying to enter the online market or is new to the online stuff, having geolocation data can help them scale their business and save themselves from potential fraud. Let’s learn about IP geolocation and how it benefits your business.
What is IP Geolocation?
IP geolocation is a process of determining the IP address of the web visitor’s geographical information. The IP address gives information like country, city, zip code, etc. This information is useful for marketing purposes, sales conversion, detecting fraud, and many more ways.
Benefits of IP Geolocation
If you integrate the Geolocation plugin with your Shopify store, it can benefit you in the following ways:
- Improve Marketing Planning
Online businesses use paid ads to attract internet traffic to their website. This data gives information like what the audience likes to see and the choice of products in various regions. The geolocation plugin will help you recognize which ad would work in which region. With all this information, you can boost your marketing campaign and make the most of your ad budget. It will save a lot of your money that you would spend targeting the wrong audience. When you know what the audience will like, sales conversion also increases.
- Highlight Product from Particular Region
It can be confusing for people to choose from a huge variety of products. But if you curate a list of featured products, it might help make the decision. You might require that person’s geolocation and previous buying patterns to curate this list. For example, if you are targeting a region with heavy snowfall, they would probably look for snow jackets, skis, gloves, etc. The sales will increase if you show the right products to the right audience.
- Convert Currency According to Region
Seeing the rates of products in different currencies than theirs does not make sense to customers. If your online store delivers overseas, you can have this feature added to your website. Based on the visitor’s IP, the plugin will convert the currency.
- Detect Fraud
Every online store should have this plugin for this geolocation feature. When the order comes in, the geolocation of the IP address from where the order originated can save you from possible fraud. For instance, If someone from Nigeria is ordering the product with a billing address of LA, it can be a sign of credit card fraud. All online stores should save themselves from such activities.
- License Compliance
Selling online has become more accessible, especially for software, movies, music, etc. These things require contracts or rights to sell these goods. The contracts might be limited to specific regions or countries due to restrictions. But if you use an IP geolocation plugin, you can easily filter the users based on their IP and meet your requirement.
- Delivery Fulfillment
Sometimes an address might not be sufficient to reach customers. To maximize the delivery success that it reaches the customer on time, logistic companies have rules to make the cost minimum, etc. You can identify faulty addresses beforehand and save delivery costs. With the postal address, businesses can identify the potential challenges they might face in delivering the product. For example, if two addresses are near each other but a river passes between them, they fall in different areas.
Conclusion
It is clear from the above discussion that every online business needs a geolocation feature that helps them serve customers better and, at the same time, save themselves from fraud. Many service providers are ready to use the Shopify geolocation redirect plugin. You just have to integrate it with your Shopify store. They also offer free support in case you need any. If you need any specific change in the app, you can also get it customized.
