6 questions to ask yourself before starting to create an application
Mobile app fever has taken over entrepreneurs. They understood that mobile technology can bring many benefits to every business sector. Therefore, the creation of an application is now considered an essential point in the growth strategy of any organization, whether it is a large company, an SME or an association. The conviction that we can no longer do without mobile is so strong that we even see some entrepreneurs “inventing” needs to justify the creation of app developers dublin…
Before embarking on the conquest of the mobile market, you should know that the creation of a mobile application is expensive. It is a long process that sometimes requires several months of work. Also, some app ideas are not good. So… are you sure you want to create a mobile app? Answer these 6 questions to check the relevance of your project. Do not cheat!
1. Why do you want to create an app?
Have you identified a real need in your business that encouraged you to mobile app development ireland? Or maybe you realized that an app you were looking for simply doesn’t exist? So this means that you have found a gap in the market, and it is very likely that your project can be successful.
However, there is also another type of entrepreneur: those who “just want to create an application” to take advantage of the boom in mobile technologies. They then strive to invent a service or a game that allows them to conquer the market. These types of entrepreneurs often, although not always, end up disappointed. Let’s not forget that it is always an identified need, a real need, tested and proven with figures which is a good start for the creation of a mobile application. In this regard, you should also know that investors, if you plan to canvass them, will want to see your market study… and figures that prove the potential success of your digital project.
2. Do you have a sufficient budget to carry out your project?
Speaking of investors… Contrary to what one might imagine, they are cautious and do not invest on a whim, even in very innovative projects. Often, they want to see part of the project already completed before trusting the person looking for a helping hand to finance it. This is a way for them to ensure that the project leader is serious, ready to commit 100% to his work and that his idea is already arousing some interest on the market… This means that to launch the creation of an application, it is necessary to have at least a part of the budget at its disposal.
You will ask me: how much does it cost to create an application? It all depends on your project. A mobile application can cost 1,500, but also 150,000 euros. If you want to make a first estimate of the budget, you can use the online calculator How much does my app cost? Keep in mind, however, that this tool provides insight into the cost of the entire app development process, from design to release on the stores. To start the project, and impress investors, sometimes a simple prototype is enough, the price of which will be lower. You can contact our team at any time for more information on this subject.
One more important point before moving on to the next question: before you can estimate the cost of your project, it is necessary to define its most important details, including the business model, design, features and targeted platforms. Providers need to get a general idea of your needs before they can offer you a quote.
3. What is your business plan?
Many entrepreneurs admit that they started their businesses to… have fun. Can we really believe them? Entrepreneurship certainly has a little adventurous side, but money is no less important. Hence the need to define a good economic model. There are several types suitable for the mobile application market. It’s up to you to see which one best suits your idea:
- Marketing Application: This template is used by businesses for the purpose of enhancing their brand image. Downloading and using the app is free.
- Customer service app: Businesses use this type of app to boost their business. Optional and free for users, it allows the company to be more efficient and thereby generate more revenue.
- Application with advertising: The application is free, and the return on investment is made through the sale of advertising space to advertisers. This model remains to this day the most popular choice on the market.
- Affiliation: This is another business model that allows you to monetize your application with advertising. Each time they buy a product, you will receive a commission.
- In-App purchases (in-app purchases): Downloading and using the app is free. However, the user can purchase additional features, digital content and virtual goods or opt-out of advertising. This is the most common model in mobile game development.
- Collection of information: The application collects data about its users. These receive free rewards for giving the information. The data can then be sold to companies that carry out studies.
- M-commerce: These are free applications for carrying out commercial transactions on the Internet.
- Audience: Access to this type of application is given to all users. Its purpose is to build a large user base that can be used for other purposes. Facebook would be a good example of this business model.
- Subscription: The cost of downloading the application is calculated based on the expected usage time.
- Low cost: The app can be downloaded at a small price, usually €0.99, to attract a large number of users.
- High price: This type of business model is high risk. Your customers, already knowing your business, will then be more inclined to spend on your mobile application.
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4. How is your app different from others?
1.4 million applications on Google Play and 1.2 million on the App Store… It is not easy to stand out in this vast and dense market. To succeed, some invest in new technologies. But sometimes it is enough only to propose an improvement of the service already offered by a competitor. Be careful, we are not talking about plagiarism, but about innovation.
5. What do you mean by “success”?
Or put another way, what is the goal you want to achieve with your app? In the first point of this article, we talked about the need to identify a need in the market. Now it’s time to ask yourself how you will track and measure your success. There are multiple variables to take into account: the number of users, the revenue generated, the conversion rate, the media visibility… It is important to define these objectives because the marketing strategy of your application will depend on them.
6. Do you have a good team to build your app?
Ideas, even the most innovative, are useless without capable and motivated people to bring your project to life. Now that you’ve thought through all the most important aspects of building an app, comes a crucial moment for the success of your business: finding a mobile app developer whose expertise, experience and personality meet your expectations. Do not hesitate to consult our article on how to select a good developer.
We also invite you to contact the Yeeply team to help you with this process. We work with professionals in the development of mobile applications, all technologies combined, in 40 countries. In addition, our managers are at your disposal to support you throughout the creation of your application. From the design phase to the publication of the application in the stores. With us, you don’t need to know anything about mobile apps. We bring you all the necessary elements for a decision. Contact us!
