1. Take a more scientific approach to your experience in-store.
If I say the phrases “split testing” or “A/B testing,” the first thing that probably comes to your mind is internet advertising, landing sites, and headlines designed to entice clicks. But the notion of this approach can also be applied to the kinds of in-store promotions you envision for your business.
The following is a list of things that you can try out and modify in order to boost sales throughout the Christmas season:
- Product placement on shelves or throughout the store overall.
- Reduce the cost of the label’s colors and copy.
- The kinds of deals that you have available.
Several different levels of service to customers. Test, for instance, whether or not greeting customers as they enter the store is more effective than not greeting them when you compare the two.
There is a practically infinite amount of things that you can test; nonetheless, it is imperative that you begin by keeping things as straightforward as possible.
2. When it comes to product placement, be strategic.
Similar to customers who visit a website, the majority of customers who enter a store do not have a clue as to where they can find the items they require. Therefore, the layout of your business and the approach you take to choose where to put your various products are extremely important factors in driving increased sales.
For instance, would you put the things that sell the most and have the largest margin in the most inconspicuous part of your store? Of course not!
You can guide your actions by adhering to the following fundamental precepts:
- Collect items that are connected and put them all in the same category.
- Make use of a variety of shelves, and arrange your products such that the ones with the biggest margin and the best sales are front and center.
- Conduct an analysis of the regular movement patterns of your consumers throughout the store, and then position the product categories that generate the highest margins and the highest sales in the regions that see the most foot traffic.
- Put things that sell well but don’t cost much for the customer next to the cash registers. This will help you maximize your profits.
3. Adapt your product’s packaging to the current season
Altering your product’s packaging is a cost-effective alternative to developing an entirely new seasonal offering for your company, particularly if doing so would not make financial sense. According to color psychology and consumer behavior, the colors red, white, and green, which are associated with Christmas, grab the attention of potential customers. People have an emotional reaction to these colors since they are associated with giving gifts, which prompts them to make a purchase.
You may attract the attention of customers to your existing products by simply wrapping them in festive packaging throughout the holiday season.
4. Form partnerships with people who are influential in “real world”
The remarkable return on investment (ROI) of social media influencer initiatives is one of the reasons why they are currently all the rage in the marketing world. But have you given any thought to collaborating with people who have a lot of impact in your industry?
During the holiday shopping season, in-store influencers may be a significant lure for customers to visit retail establishments. You might decide to collaborate with a local celebrity or an internet influencer, for instance, and have them meet guests for a day at your establishment. Other possibilities include: If you are able to effectively pre-promote an event like as this through digital marketing and by leveraging the local reach of an influencer, it may greatly enhance the amount of foot traffic that you experience.
5. Trigger exit-intent offers
Have you ever used or seen a popup window on a website that appears when the user intends to leave?
They are an incredible tool for re-engaging prospects just as they are about to leave your website by presenting them with an enticing offer to either remain on your site or sign up for your email list.
Why not employ a similar approach to engage clients right as they are about to leave your store?
You may make an announcement about a bargain, position discount signage at the exit in a strategic location, or have a customer service representative wait at the exit for consumers with an intriguing offer as they depart. The longer you are able to keep clients in your store, the higher the likelihood is that you will make a sale to them.
6. Employ beacons for marketing in close vicinity.
Is your store using beacon technology to send out special offers to consumers’ mobile devices as they walk by?
Even though it may appear to be something from the distant future, beacon technology was responsible for more than $44 billion in retail sales in 2017.
You are able to give customers highly focused notifications while they are literally meters away from your business if the client is in the vicinity of your store, has Bluetooth enabled on their smartphone, and has downloaded the appropriate retail apps.
7. Run in-store contests
Contests, both online and offline, are a tried-and-true method for increasing client engagement and generating leads. However, a growing number of companies are choosing to conduct their contests only online rather than also collecting entries in-store or at offline events.
If you are thinking about holding a contest over the Christmas season, you can leverage the participation of both online and in-store customers by encouraging those customers to take part in the celebration. Make use of a tablet to record customer submissions in real time as your employees interact with consumers, or, as an alternative, provide a submission box so customers can submit their information without any assistance from you.
During this next Christmas season, how do you intend to combine the traditional in-store promotions with your internet marketing strategy?
Source: promotion strategy , promotional strategies
