Design matters. User experience design, that is—the way your website looks and feels to the people who interact with it. You might think that your users don’t notice or care about how your site looks, but they do notice and they do care—and if you don’t pay attention to the user experience on your site, you’re likely missing out on an important part of the success of your business.
1) If a user can’t find your CTA
Your CTA is one of the most important elements on your website – it’s what tells users what you want them to do, and it’s usually the final step in your conversion funnel. If users can’t find your CTA, they’re not going to convert. Here are seven ways your website’s UI might be killing your CTA:
- Your CTA is buried under a ton of other content.
- The color of your CTA doesn’t stand out enough.
2) When you clutter the page with calls to action
Your website’s user interface is the first thing potential customers will see when they land on your page. If it’s cluttered and confusing, they’re likely to click away without giving you a chance. Here are seven common UI mistakes that can kill your website’s conversion rate.
3) A cluttered homepage makes users work harder
A cluttered homepage can be overwhelming for users and make them less likely to stick around. If users can’t figure out what your website is about or how to use it, they’ll quickly move on to a competitor’s site. Keep your homepage clean and simple, with a clear call-to-action that tells users what you want them to do.
4) If there’s no clear hierarchy on your landing page
Your website’s landing page is often the first impression potential customers will have of your business. If there’s no clear hierarchy on your landing page, visitors may become confused and decide to leave. A well-organized landing page will make it easy for visitors to find what they’re looking for and take the next step, whether that’s signing up for a newsletter or making a purchase.
5) Testing conversion efficiency can be difficult
Not sure if your website’s UI is up to snuff? Check for these seven potential problems that could be killing your conversion rate. If you spot any of them, the best way to fix them is by performing A/B testing with the corresponding design solution. The team at Crowdbooster suggests using Optimizely and Visual Website Optimizer (VWO) which allow you to test multiple versions of a page and choose which one works best. The goal is to create an optimized version of your site without changing its look or feel.
6) Your call to action buttons aren’t working
Your call to action buttons are one of the most important elements on your website, so it’s vital that they’re working properly. If they’re not, you could be losing out on potential customers and damaging your business. Here are seven ways your call to action buttons might be killing your website:
- They’re not visible enough.
- They’re not clickable.
- They don’t stand out from the rest of the page.
7) Omni-channel is not an excuse for bad UX
You might think that having an omni-channel presence means that you can skimp on UX, but that couldn’t be further from the truth. In fact, bad UX can be even more costly in an omni-channel world because it frustrates and confuses customers who are trying to engage with your brand across multiple channels.
Conclusion
User experience is critical to the success of any website or application. If your website has a poor UI, it could be costing you valuable leads and customers. Hire a UI/UX design agency in India to help you create a world-class user experience for your website or application. With their help, you can avoid these seven common UI mistakes and create a site that delights your users and drives conversions.
