Be it breakfast, work, or holiday – people constantly creating content that is Instagram-worthy. It has almost become the norm, which is compelling businesses to have a rather robust presence on the platform.
Instagram is loved majorly because of the aesthetics that the platform provides. Users consume a lot of content created on the platform and in fact, discover brands they’d want to invest in via the platform. Brands that have an active presence on the platform, can achieve a lot with it. But, one robust strategy that is gaining traction is creating an Instagram widget. Want to learn more? Keep reading till the end.
What Is An Instagram Widget?
The popularity of Instagram has made it one of the most promising tools for brands to grow and succeed. Marketers leverage the Instagram widget as a reliable tool to aggregate content created using any connection type on Instagram like – hashtags, mentions, tags, etc. This content can be created by users, brands, influencers, etc., and is the perfect ROI as it updates automatically, providing you with something new to showcase to the website visitors.
Further, people love scrolling through Instagram, so by embedding an Instagram feed widget on your website, you can increase your dwell time, and visitor engagement, while driving other marketing benefits.
The Benefits Of Leveraging an Instagram Widget
There are multiple benefits of using the Instagram widget on marketing touchpoints, below are a few to mention.
1. Enhances Brand Awareness
Almost everyone is on Instagram, which creates an opportunity for brands to enhance their brand awareness. Your website visitors might not know about your presence on Instagram.
By adding an Instagram feed to your website, you can showcase content created by your followers, users, and fans on the website and raise awareness about your presence. If they get awe-inspired, they might end up following you on your official Instagram handle.
Further, you can compel your visitors to spend more time on your website by showcasing Instagram content.
2. Builds Social Proof
Social proof is an essential element to winning the trust of your website visitors. When you embed UGC on the Instagram widget of your website, and it comes across your potential users and website visitors, the possibilities of them finding it influential increases.
Your visitors get to know your social media presence and your customer’s like for your brand. It acts as word-of-mouth marketing and helps visitors make a decision.
They can consider past users’ experience with your brand and understand whether or not they want to invest in your brand.
Further, when they come across the content created by your existing users, they will be motivated to also create content for your brand, which will further add to the social proof created.
3. Increases Dwell Time
The Instagram post widget keeps the visitors hooked to your website, as the visuals created on the platform are engaging.
If visitors spend more time on your site, your overall ranking on the SERP increases, and the bounce rate of your website decreases.
An interactive Instagram feed widget will let your website visitors scroll through the feeds and stay longer on your webpage. You can display all of your social and user-generated content on the widget easily.
4. Magnifies Engagement
Increases users’ engagement on your website, which is the most important thing for brands to win. Keeping your customers and potential customers engaged is the best way to acquire and retain customers.
The Instagram feed widget is interactive. It allows the visitors to your website to explore and visit your social media account. It results in an increased engagement rate.
Moreover, not every brand or website owner offers an engaging Instagram feed Widget on their website. If your competitors are one of them, then it is a win-win condition for you.
5. Boosts Conversions & Revenue
When your audience trusts your brand and is engaged better, the chances of converting leads into sales get better.
By displaying your users’ content on your Instagram wall, you can easily get their attention, inspiration, and engagement, which works ultimately boost conversion and revenue.
Furthermore, it is a way of digging for better community-building opportunities with your users, which can help in developing a loyal customer base. And, customer acquisition can alone not be of much help for your business.
Over To You
It is extremely important to stand out, especially in today’s day of soaring competition. Marketers have been scratching their heads for strategies that can charm their customers, awe-inspire them and make them want to come back for more.
Embedding an Instagram widget is one of those strategies that can help you expand your reach and make an impact on prospects’ minds. And well obviously, boost sales.
