One of the greatest benefits of shopping at Amazon is the wide range of items available. However, there are some specific categories that sellers need to be aware of before beginning to sell their items on the platform.
Few categories are accessible however, others require approval from Amazon.
What Is a Gated Category?
The first thing to know is that certain categories are not available to all. In the majority of instances, you will need to create your account and then start publishing your work.
It’s not a big deal except for the work needed to create successful listings on Amazon. But it’s different with categories that are gated.
These categories require Amazon approval. Not only does Amazon be required to permit you to post listings in these categories, but, you’ll be required to satisfy certain requirements to be accepted.
The requirements will vary based on the area you want to publish in. typically, it’s similar to having a website
- an established UPC or
- offering certificates of authenticity.
Click here to know more about the Amazon UPC.
These conditions are designed to safeguard the buyers from fraudulent purchases since the products listed in Amazon classifieds are typical:
- More expensive,
- Safety-related,
- of a sensitive nature or
- Collectible items
What is the reason Amazon has categories that are gated?
We’ve already mentioned that these products are specific to a specific niche or a particular population, or products that have more expensive prices than the typical price you pay on an online platform such as this.
However, there are more serious issues related to the sale of specific kinds of goods. Here are a few examples:
Security is a major concern
Amazon was always cautious in this area, particularly because its name is always on the top of every purchase and they do not wish to be associated with products that could harm others.
For instance, a faulty car component can result in a problem that could expose someone to danger. an expired medication could be linked to health risks or other risks.
Amazon will block these categories to limit potential risks to their customers.
Amazon’s name and reputation
As we’ve mentioned earlier, Amazon’s name appears at the top of every purchase.
We are aware that the items are sold by independent sellers, however, the marketing of this platform has been so successful it’s “Amazon” is all we get to see.
Due to this, Amazon is especially aware of how purchases can impact the way sellers see Amazon’s reputation. It is after all the company that has built an empire around customer service It is therefore natural that they’d like to ensure that their customers are safe from buying fake products, or slipping into false purchase experiences.
The risk of fraud
E-commerce has come a great way since its beginnings, particularly in this area. It’s only natural that a business like Amazon would do everything in its capabilities to minimize the possibility of fraud.
However, the danger is more prevalent with certain varieties of items than with other kinds of items. For instance, if you purchase glasses that you use for cooking, you’re likely safer than when you buy rare memorabilia.
If you’re looking to get into Amazon’s restricted categories, you’ll need to make sure that you’re able to keep Amazon’s trust as well as the best customer experience.
Recommended guide: Best products to sell online in 2022.
