Today, you can find thousands of articles about UX design on the Internet, but not all of them are worth reading. Here’s why you should get to know these 10 principles and laws of UX design if you want to be successful in your field.
1) Users make decisions based on their emotions
Emotions are what makes a product or service more satisfying. Studies have shown that people make decisions based on their emotions, not logic. So as a designer, it is your job to make sure you are designing with emotion in mind. Once a user feels satisfied with your design, they will be more inclined to buy it or use it over another one.
Emotional design can include things like an intuitive layout, persuasive copywriting, emotional triggers, etc., all of which can create feelings like trustworthiness, familiarity, happiness and belongingness.
When a user feels this way about your site or app, they will be more likely to convert into paying customers.
2) Users will do what’s familiar
Users will do what’s familiar. What’s more, they will gravitate towards things that are similar. For example, a user may be looking for an app with a certain function.
If they find one that has their desired function but it is less aesthetically pleasing than another app, they might still choose the app with their desired function because it feels more familiar to them.
3) People are lazy
People are lazy. That’s right, I said it. One study found that on average users will only spend an average of 8 seconds on a website before they make a decision whether or not they want to continue exploring it.
If you want your design to be successful, you need to meet their needs within that 8 second time span or else they’ll just walk away.
4) Color matters
Color matters a lot when you’re designing for user experience. It’s one of the most powerful tools designers have in their arsenal. Use it wisely!
1) Color can cause an emotional response e.g. red is associated with anger, or green is associated with calmness. In these cases it’s best to limit your color palette so that you don’t overwhelm people with too many strong emotions at once.
2) Color can be used to indicate meaning or importance e.g. a red DANGER sign will get more attention than a green CAUTION sign because it’s more noticeable and immediate – plus, we associate red with danger anyways, so there are fewer steps needed for our brains to process what they see e.g.
5) Keep it simple
As a designer, you need to not only know how to design, but also understand how people think. And that means understanding all about UX design.
6) Don’t neglect users with disabilities
One of the main principles, according to Nielsen, is that Design should enable users to accomplish goals with efficiency, accuracy and satisfaction.
This means that designers need to keep in mind all types of users when designing interfaces. It’s not just about what’s easy for able-bodied people; it’s also about making sure that those who have disabilities can use interfaces.
One example is designing a website so it can be navigated by keyboard instead of mouse if someone uses a screen reader or other assistive device.
Another would be providing videos on a page so someone who has low vision can watch them instead of having text only.
7) Use feedback effectively (this is called UI design too, but we can call it UX if you like)
UX design is not only about coming up with a creative solution for your clients; it is also about making their experience with you as pleasant as possible. In order to do this, you need to be aware of certain principles and laws that govern UX design.
Most importantly, UX design is concerned with delivering solutions that address pain points and needs. After all, no one will use a product that serves no purpose.
8) Use mnemonics (memory devices) as much as possible
The acronym SWOT stands for strengths, weaknesses, opportunities, and threats. It is a helpful tool for self-evaluation in business. A person’s journey through a site is called their user experience (UX).
The principles behind creating a compelling user experience are consistency, affordance, visibility, feedback, and delight. The design process includes four major steps: understanding your users needs; researching your users; generating ideas; evaluating those ideas based on their potential for success or failure in meeting your users needs;
refining those ideas that have potential for success into something more concrete
– an interface design or prototype
– which can then be tested with actual users in order to get feedback on its efficacy before it becomes a finished product.
9) Forms must be effortless (use autofill, inline validation etc.)
Forms are one of the most frustrating parts of any site. They’re often too long, take an unnecessary amount of time, or just don’t work. But they’re also one of the most important parts. If you don’t have a form that’s easy to fill out, people won’t want to use your site at all. And if you know how form design affects user experience, then you’ll be able to create forms that are not only intuitive but provide a great user experience as well.
10) Test your designs in real life conditions
Test your designs in real life conditions by using a simulator or looking at it on a phone. This will help you identify any design flaws with your app, website, or other product so that you can fix them before they’re released.User testing
which is part of a user-centered design philosophy—is one of the most important aspects of a designer’s job. It’s not just about stunning visuals (the surface).
It’s about solving a problem effectively; something that can only be accomplished by repeated testing and with many iterations on the design. I want to make sure the design works well, and that all assumptions and hypotheses are validated
Final Note
Hire UI/UX Design Agency in India. Ux design agencies are great resources for creating wireframes, mockups, prototypes, and UI designs.
You might be surprised by how much better your idea looks once it’s professionally designed.
Read more:
The Pros and Cons of UI vs UX for Your Next Project
