The exponential growth of the digital world in the past decades has provided countless opportunities for companies to market their brand. Modern tools and marketing strategies allowed businesses to move on from their legacy techniques, improving customer engagement and prospect conversion over time. In addition, investing in digital marketing can help increase their visibility online, which is crucial in the new normal.
One of the most implemented digital marketing techniques is search engine optimization (SEO). Investing in SEO Philippines packages will help companies publicize their goods and services by ranking higher on search engines whenever consumers search for something. Leading platforms like Google and Bing have their determining factors in ranking websites. Getting the help of a top provider of SEO packages in the Philippines will allow brands to drive organic traffic to their web pages, giving them a considerable edge in the market.
But apart from SEO, another prevalent material used by countless organizations is video content. Whether it be short ads, announcements, or informational videos, more than 90% of companies consider video materials vital in digital marketing campaigns.
However, producing quality videos can be daunting, especially for small and medium enterprises (SMEs). Various factors should be considered when making one. This includes the platform where it will be posted, the intent of the video, and even the length of the material. Most institutions choose to produce shorter videos, which is the norm on various social media platforms. Nevertheless, long-form videos can bring multiple advantages to marketers, reflected in their rising popularity in the industry.
One of the prime benefits of using long-form video content is its capability for better storytelling and improved audience engagement. Longer videos will allow marketers to include every necessary information in promoting their goods and services, which are usually left out on shorter materials. This will enable the consumers who will see the content to think critically and make informed decisions when shopping for a product, leading to improved customer conversion and retention.
To learn more about whether you should use long-form video content for digital marketing, check this infographic provided by Digital Marketing Philippines.
