Packaging tape has come a long way in the business world. From being a packaging material that secures cardboard boxes to an essential branding element, its role has grown exponentially.
Packing tape is that element in packaging which contributes to the overall output. Some of the prime importance of packaging tape include:
Security
Every package needs to be secured before they are shipped. Using the correct type of adhesive guarantees the security of a shipping parcel.
Good quality packaging tape helps in sealing cartons every time. This makes sure that the package wouldn’t break or have tears during transportation.
Packaging tape can be of many types. There are brown packing tapes which are the most common ones apart from transparent tapes. Fragile printed packing tape is used when you are shipping electronics or other breakable items.
Improves brand awareness
Packaging tapes can be an easy and affordable way to promote your brand. Custom printed tapes with cool graphics, the logo of your company or the brand name create a positive customer experience.
With customised tapes, you have many options to get creative. There can be variations in colour, and the use of different undercoats.
If your brand is eco-friendly and you want to convey that message to your customers, using customised paper tapes is another smart marketing idea. Paper tapes offer an innovative and cool aesthetic to the package. And it is a more sustainable option than plastic packaging tapes. Packaging supply companies like Wellpack Europe offer a wide variety of tapes.
Now the question arises, how to choose the right packaging tape for your brand?
Since the market has tons of options, the best way to choose premium quality packaging tapes is through critical evaluation.
Every product and shipping are different which requires a specific kind of packaging tape. There is a lot at stake if you invest in the wrong tape.
Wrong packing tape can lead to product damage, theft, product returns, etc. As a result, it will ruin the reputation of your brand and hamper the relationship with your customers.
To know more read the infographic below.
