Lego Brings Braille to Life
Marketing is quite effective. It has the potential to make learning enjoyable. And Lego went out of its way to prove it.
The beloved toy business produced Braille Bricks in order to help vision challenged youngsters learn Braille via play.
The Braille Bricks are moulded with studs that match Braille letters and numbers, making them fully compatible with existing Lego sets.
They are also designed to be inclusive, allowing sighted parents, teachers, and fellow kids to interact.
Sue Lock, a teacher at New College Worcester, states in a video about the benefits of this new Lego product:
“Children despise making errors.” If you use a Braille machine, your errors are enormous and visible. Children enjoy being able to make something, undo it if it is incorrect, and remake it. And that’s what’s so fantastic about the Braille bricks.”
The product is now available in the following alphabets: Danish, Norwegian, English, and Portuguese. Later this year, the French, Spanish, and German alphabets will be tested, with the final Braille Bricks collection launching in 2020 and being offered for free to select institutions.
Corona Is Environmentally Conscious
Who wants to pay for beer when they can have it nearly for free? Corona’s great global campaign “Pay with Plastic” mixes a cause-driven personality with a fun and effective strategy.
The company honoured World Oceans Week by partnering with Parley for the Oceans. How?
By putting up recycling machines where people can earn a beer in exchange for their plastic bottles.
A limited-edition pack was included in the campaign, which was run in Mexico, Brazil, Italy, Spain, and Colombia.
Corona and Parley pledge to clean one square metre of the local beach with every transaction.
Furthermore, the two organisations encouraged people to join up for beach cleanups during the summer.
Coca-Cola Promotes Positive Attitudes
Romania is among the top ten unhappiest countries in Europe, according to the 2018 World Happiness Report.
Coca-Cola Romania developed an exciting campaign with the hashtag #halffull and an imaginative package to draw Romanians’ attention to the country’s often overlooked positive news.
The half-filled bottle promotes positive news about Romania and encourages others to contribute their own “half-full story.”
Iuliana Nedelcu, marketing manager, says:
“The Coca-Cola brand is built on optimism and happiness, and what better way to start a conversation about seeing the glass half-full than with Coca-most Cola’s famous asset, the glass bottle?” We feel this concept has the potential to have a significant impact, and the campaign’s reactions and participation thus far are proof of that.”
Outdoor advertisements, online videos, social media, and websites all included the campaign. In addition, 200 bottles were sent to Romanian social media influencers.
Diesel Takes Advantage of Social Media
When you can be a follower, who wants to be an influencer?
Diesel’s latest ad, “Be a Follower,” is inspired by social media and its cliches, and celebrates fans and followers.
The campaign, which features real-life influencers, consists of three videos that depict a sequence of events in which real-life influencers face difficulties.
On the other hand, there are the followers, who live in more comfortable circumstances and, of course, wear Diesel jeans. Diesel’s number one rule is to break the rules, which he does once more.
Print advertisements displaying many more anecdotes from a follower’s life are also part of the campaign.
McDonald’s profits from late-night desires
McDonald’s McDelivery Day’s campaign for Singapore takes inspiration from the sign of a late night-the illuminated window-and turns it into its own variety of distinctive options, positioning the company as a culinary solution for late evenings.
Chris Chiu, DDB’s group chief creative officer, explained:
“For a variety of reasons, we’ve all been up late. And McDelivery Singapore wants you to know that no matter how late you’re up, it’ll be right there with you.”
McDonald’s prepared a short online film for the campaign that honours the guardians of the night and those working hard in the most isolated and forgotten areas of Singapore, in addition to the print ads and special offers for the day.
2022 Marketing Campaign Trends
The marketing landscape is changing all the time.
Its fundamental concepts, such as producing impactful messages and stimulating curiosity, haven’t changed.
However, if you want to stay ahead of the marketing curve in 2022 and build memorable and effective marketing campaigns, you’ll need to put in a lot of effort.
Final Thoughts
So one-of-a-kind, so captivating. You’ve just come across some of the most effective marketing tactics ever.
Yes, they are all rather distinct from one another. They do, however, succeed in generating brand recognition and distinguishing themselves from the competitors.
This is the most important thing to remember after reading this article.
Authenticity, inventiveness, and a thorough understanding of your target market are your main foes in developing a successful marketing campaign. Even on a shoestring budget.
Did the finest marketing campaigns I chose appeal to you? Is there a particular marketing campaign that you adore?
Don’t keep it a secret!
