Icons are an often overlooked but absolutely essential part of any design project. They’re used to communicate with the user and help them navigate through your site or app, and they can also serve as visual reminders of things that the user has already done or places that they’ve already been on your site or app. While they may not seem like much, they are essential in your website design and can either make or break a successful first impression with your users!
1) Content is Key
One of the most important factors in ensuring your business’s success is having compelling content on your website. If you want people to spend time on your site, they need a reason; if they have no reason, they will simply leave and never return. That’s why it’s so important that you take time every day to write engaging, useful, interesting articles and publish them on your website.
2) Less is More
The best icons are clean and simple. They let you know at a glance what they represent without all that extra fluff, so do your best to keep them as uncluttered as possible. Sure, it might be tempting to throw in some extra details just for fun, but resist. It’s more important that your icon be functional and legible than cool-looking or intricate.
3) Keep It Fresh!
Use Adobe Illustrator, or another vector editing software, to create your icons in order to guarantee a high level of quality and scalability. Vector graphics will always look crisp on any display, large or small. Plus, when you use vectors to make your images, you can scale them as big as you want without losing any of their quality! It’s important that your icons are perfect because they will be an integral part of your website’s branding and identity – think of it like dressing up a superhero!
4) Color Matters
You can use color theory to create a high-quality icon that jumps off a page or screen, but it’s all about contrast. When choosing an icon color scheme, look for a balance between complementary and analogous colors. For example, blue (#0093DA) and orange (#FF9C00) are complimentary colors on opposite sides of the color wheel.
5) Test, Test, Test!
It may seem obvious, but you should test your icons before sending them live. Run them through an icon checker, test their size, and make sure everything looks perfect across different browsers and devices. It’s better to find problems now than after you’ve published!
Conclusion
If you think your website is designed with an excellent user experience, but it still lacks in a visual appeal, then it’s time to invest in icons designs. As of today, a lot of businesses and startups across India hire UI/UX design companies in India that provide quality icon designing services. If you plan on hiring one for yourself as well, make sure you look at their portfolio and do some research about them beforehand.
