What to look for in your restaurant application – You are no longer able to increase foot traffic in your physical restaurants. You are unable to control table reservations. Customers are leaving your business because they are unintentionally using your app for too long. While your customers wait for several minutes for their order to arrive, you are unable to keep them amused.
Sounds alike? Sadly, the stupid app bug has caught you.
Your sous chef and I, however, have you covered. In this article, we’ll look at how to make your restaurant app, which is currently dumb, smart so you can manage not only these problems, but also a lot more by providing something your customers actually want.
But first, let’s examine what the term “Smart” actually means.
Describe smart apps
The user experience of an app is defined by its elements and features, which incorporate data-driven insights from user app movements.
App developers are able to provide users with experiences that are supported by precisely what they are looking for by utilising data that is generated directly from the users.
Let’s use an example from the restaurant industry since we are discussing restaurant app development company in this context. Consider a restaurant that offers meal combos from 11 am to 10 pm. Recently, you may have noticed notifications that people have been attempting to order through your app at around 12 am, but you are unable to fulfil their requests because it is after the restaurant has closed.
Wise Apps
You can now gain knowledge of the location and time slots from which orders are placed by bringing a smart app into the picture. With this knowledge, you can make plans to adjust your business hours and delivery area in order to appeal to that niche market of foodies and grow your clientele.
Smart apps analyse user data and then take actions—like offering restaurant discounts, altering delivery schedules, changing menus, etc.—that are a clear indication of what the users need.
Now that you have a better understanding of the power that smart apps possess, let’s examine some of the common restaurant problems that can be resolved by their incorporation. Restaurant owners are now looking to hire app developers who understand the craft of making apps smarter, among other reasons.
Why Your Restaurant App Needs to Become Intelligent
Let’s approach this query from a scenario perspective.
Suppose you have a number of devoted customers who frequently place the same order on your restaurant app. However, since there is no system in place to force users to choose their previous order once more, they frequently place the same order. Then, one day, they discover an app with the repeat past order feature, which would significantly reduce their time spent, and they switch.
The answer is an AI system that enables users to place repeat orders.
Your restaurant serves amazing food and has a lot of customers, but lately you’ve been reading reviews that mention problems customers are having with the wait time, which is prompting them to look at other restaurants that offer a different cuisine and have shorter wait times.
Solution: Interactive AR/VR games to amuse users while they wait in line for their orders.
You own a restaurant that serves upscale fare and is quickly becoming a popular hangout for young people. However, your restaurant faces a unique set of risks as a result of its fame. You only have one receptionist who handles inquiries about reservations for tables, and since you are all now well-known and successful, the volume of calls is very high, keeping the phone lines busy all the time. In essence, you are being robbed of a number of customers who would have entered but left after waiting on hold for a long time.
The answer is a table reservation app that can manage the increasing demand for seating.
These are just three, but there are many more that can arise in a restaurant and can be completely avoided by including clever elements in your restaurant app.
Let’s now examine some strategies for transforming your app into a smart app that will streamline your operations while also providing your users with a more customised and enjoyable experience.
How to Create a Restaurant App that is Intelligent Enough to Expand Your Restaurant Business:
1. By adding decor to chatbots
One of the most clever tools for elevating customer and restaurant interaction is chatbot technology.
When human representatives weren’t available, it was designed to take over conversations with website users and send out automated responses like “we will get in touch with you” or “please send your email will get in touch.
However, with the help of chatbots, restaurants can now reserve tables, take orders, recommend what dishes to prepare, and even suggest when customers should visit in order to easily find a seat.
2. By Immersing Oneself in Beacon Power
Beacons are the next dish you can include in your restaurant app to make it more enticing.
A proximity detection technology is a beacon. It works by sending out a signal that other devices can pick up, so when a bluetooth-enabled device with the connected app downloaded crosses its range, it sends the device a push notification that could be an offer in a store or a discount on a movie ticket.
Beacons
Beacons are finding use in restaurants as well, despite being primarily used in retail settings.
There are many things you can change in terms of foot traffic and better restaurant management by incorporating beacons in your app. You can send your customers a personalised menu or different pricing so they can place an order as soon as they enter the mall and before they even enter the restaurant. You can even let them know if a seat is available and occupied.
3. Through AI Sugar Coating
AI is the key component that transforms a standard restaurant app into a smart app. Your app is a massive data web. You have information about your customers, including where they are placing their orders, how often they order from you, when they are placing their orders and reserving seats, what they prefer to eat, how they usually decide between dining in and ordering takeout, etc.
Your app receives a sea of information from your customers all the time. All of which receives zero attention. But by including AI in your app, you can do more than just make sense of your data. You can completely change the way you interact with restaurants.
Machine intelligence
Remembering Scenario 1 from earlier in the article, let’s say you have a number of repeat customers. Who regularly place the same order through your restaurant app development company. But since you don’t have a system in place to force users to choose their previous order again. Losing these users to an app that does would be devastating for your business.
Here, AI enters the picture by compiling information about customer orders and creating a pattern from it. Do your customers consistently place the same order? When they place an order for a specific cuisine, does the order repeat? Do they all place the same order from the same place? Is there a day-of-the-week factor at play? These are merely a few of the queries that your AI-enabled restaurant app can respond to.
Using this information, you can grow your business to reach that high demand location. Expand your menu in accordance with their food preferences. Simply enable them to place repeat orders with a single click.
The next step is to implement the what, why, how, and why it’s necessary to upgrade your restaurant app. Call our group of Smart technology specialists right away.
