Adding visuals to marketing tactics has become a new thing. Compared to written content, visuals, in the form of video, images, or infographics, are capable of meeting three important aspects – engaging, captivating and informing the customers.
So, it shouldn’t come as a surprise when you notice your competitors rolling out videos after videos in the name of internet marketing. In fact, HubSpot states that 85% of businesses utilize video as a primary marketing tool. And given that customers have an attention span shorter than a goldfish, it makes sense to create and launch videos that are able to keep your audience engaged from the beginning to the end.
But just because videos and photos are preferred doesn’t mean written content doesn’t have an impact. In fact, 77% of internet users are blog readers. It is just that videos help in retaining information. And as a small business owner, your idea must be of lingering in your target audience’s mind, making video an effective tool for you!
Now, let’s look at some reasons that advocate in favour of video marketing for your small business!
1- Expand business reach and build trust
As mentioned before, videos and photos are capable of lingering in the audience’s mind long after they were viewed.
As a small business owner, you can hire a video marketing company to highlight your brand’s mission and vision and the company’s profile.
The best thing about videos is that people tend to share them with their peers, making it possible for your business to expand its reach amongst prospective buyers. Also, adding elements that invoke emotions can entice the target audience to take necessary actions.
TIP: When sending video links through emails, try incorporating the word “video,” in the subject line to increase the open rates by 19%.
2- Educate and excite your audience
Not everything that your business does is easy to comprehend by the general population. In such cases, affordable video marketing services prove a boon. They can help you produce explainer videos, tutorials, etc., to demonstrate product use and services or even describe your business with relevant visuals.
You can even use videos to answer the most common queries people have about your services. And since 64% of consumers tend to purchase products or services after viewing a video, your small business can use this benefit to educate the customers and excite them about your products or services.
3- Offer your audience a first-hand experience
Video marketing influencers don’t just limit their imagination to tutorial or explainer videos. They go above and beyond to add real value to your video marketing techniques by adding testimonial videos to their website and other social media sites.
Obtaining customers’ trust on a digital platform is a challenging task. Thankfully, testimonies and reviews help in sharing real-life information with the customers. People tend to trust a brand better when a fellow customer has something good to say about it. This feedback in the form of video help in making the testimonies appear trustworthy and personable at the same time. This feedback can also help potential customers to imagine themselves using your services and products.
4- Leave a lasting impression on the audience
While it is true that professionally created videos have the capacity to engage the customers, you must also know that videos made by a reliable video marketing company can make it easier for customers to retain the information through visuals.
If your customers can remember your video, they are bound to remember your brand, too. In fact, videos that showcase the use of your services and products in real-life creates a lasting impression and make your products/services believable.
Since videos are more personable and relatable, the chances of your company standing out as a video marketing influencer from your competitors significantly increase, too.
The ultimate benefit of video marketing is that it can boost your small business’s sales and ROI.
Signing off
Were these reasons able to convince you to invest in Affordable Video Marketing services? If yes, you should consider working with IT Web And Cloud. They are one of the leading video marketing companies in the UK, capable of offering custom video marketing services that resonate with your industry niche and target audience effectively.
