How POP Displays Improve Business Image and Drive Sales
The space is precious in today’s competitive retail market. To be competitive, you need to create innovative designs that attract the attention of buyers.
What is a POP display? Point-of-purchase (POP) displays are creative advertising methods that strategically place unique product displays in a retail store. These are proven methods of increasing sales while shopping and at home.
POP packaging will increase market recognition and promote the launch of new products. It will also provide in-store support for innovative promotional strategies.
Let’s find out how POP displays will increase your retail revenue and help you grow your business.
What are the Benefits of Using POP Displays?
Pop-up displays are voltage-free, so you don’t have to worry about your display being reused by other stores. Custom POP display boxes are brand-specific and have high-quality graphics. Retailers love quality and efficiency and encourage them to supply and keep them in a central position.
Here are some tips for growing your retail business.
Let’s take a look!
Determine Your Target Audience
When creating a pop-up display, the first thing you should do is determine your target audience. This will give you better ideas to promote your business. For example, kids love colorful, cartoon-like products, while adults love stylish, decent display items.
You should only promote one product at a time. Customers can be confused if you have multiple products on one counter display. Customers are more likely to reject the purchase if they see various products on a counter.
Display Your Products Innovatively with Pop Display
Although they are a great way to present your products in-store, they can also be costly and time-consuming. Not all products are available for on-site demonstrations. Fortunately, POP boxes allow you to show your products innovatively.
- Integrating images into your packaging will help you capture people’s attention.
- Incorporate concise and straightforward messages.
- A picture is worth more than a thousand words, so use a visual element to add more comments.
- Customers will not have to wait at the front desk to read the extended contents on the countertop.
- Ensure your message is clear, concise, and straightforward to provoke action. When creating an incentive, consider the primary needs of the client and the revenue goal you want to achieve.
- For example, if your product is lip balm, you could say, “buy one and get one free” the displayed messages should attract a buyer.
- Follow the design of your brand.
- The pop-up display boxes convey more than your message to customers. The pop-up display is also a representation of your brand. It should be appropriate for your brand. It should complement and not differ from the name of your brand.
- Each visual piece you share helps to increase brand awareness and fairness. Consistency is the key.
- You should ensure that your items are spacious and have enough space. It should be easy to choose the product from the display and remove it.
- Be like a customer; do not be afraid to ask for help if the product is not kept away from shelves.
- Cover products and other display parts with a cover behind the shelf.
Questions for Packaging Design
What is the size of your product? How deep is your business? Is the shape of the packaging affected by the shelf?
Display the entire product or almost. It is essential to ensure it stays on the shelf and is safe.
Keep Displays Updated
Retailers make the most common mistake of not updating their POP displays. The display boxes must be well organized and equipped. You should evaluate weekly sales and positioning to highlight the most popular products. This helps you lift your product.
Add Attractive Graphics to Draw More Customers
At the critical acquisition stage, creating the best visual impact is crucial. The display only takes seconds to draw customers’ attention before they are distracted. Bright colors and eye-catching images may work well for your brand, but your choices should still be appropriate for the product.
You have the chance to buy additional items when ordering. Effective branding can help increase brand awareness and inspire customers to make informed purchases. You can also increase your retail sales.
