Many companies outsource social media marketing, implement best SEO practices, and optimize their website to increase their online presence. But other than such ways, there are other factors that can increase the ranking of the site.
Google continue to introduce new algorithm adjustments to address many SEO issues, which leads to major changes in how it ranks websites. Today, Google formally considers page quality, quantified through core web vitals as a ranking factor.
Companies, especially those that rely on online visibility and reputation for their growth must not overlook its importance. Core Web Vitals refers to a set of metrics that measures a page’s performance in providing an overall user experience. It is made up of three important measurements of a user’s experience on a website such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout shifts (CLS).
In other words, it looks at how fast a website loads, how quickly users can start using the website when it appears on the screen, and evaluates the stability of the page as it loads. In May 2020, Google introduced Core Web Vitals and it has been a vital ranking factor ever since.
For companies who have yet to take action, they might see their position in the search rankings drop. Fortunately, there are ways and strategies that they can follow to improve their Core Web Vitals. One example is optimizing images and videos.
Optimizing images and videos on a site is crucial as doing so, makes the page significantly lighter. Due to the page being lighter, it will then result in an improvement in loading speed, LCP score, and user experience, then eventually help search engine ranks.
Other than optimizing images and videos, companies can also implement lazy loading, improve server response time, optimize JavaScript code, and avoid putting ads and pop-ups above content. All of which can help improve core web vitals.
Companies can also invest in social media outsourcing companies to help boost their social media presence.
You can read this infographic from Digital Marketing Philippines to learn more.
