Your eCommerce website is similar to mall stores in that first impressions count. Customers will be drawn in by an appealing window display, and well-organized products will encourage them to browse and buy. Cluttered and disorganized stores will discourage customers from entering and will lose sales. An eCommerce website is distinct from other types of websites. Other considerations include SSL configuration, payment options, site architecture, design, page load speed, and photography, to name a few. Let’s look closely at what all your eCommerce website development should have.
Points to consider for eCommerce website development
Here are some points to look upon while building an eCommerce website.
Choose the right platform
Your company must establish a website on a suitable platform. When considering eCommerce website development, go with a tried-and-true platform like Magento, Shopify, etc. So that these can handle the volume of traffics. A tangible platform is for building an omnichannel and multichannel empire. After deciding on a platform, the next critical decision is selecting a theme. You require one that:
- Aesthetically pleasing
- Brand adaptability
- Quick loading
- Responsive
- Browser support
Website performance
PageRank remains crucial for traffic. Use proper eCommerce SEO and search marketing to ensure that your pages rank higher and that customers can find you. It’s worthwhile because the CTR drops by more than half from first to second in the search results. Site performance and page load speed also mark your UX and Google ranking. Impatient customers quickly abandon slow-loading websites. If it takes more than 3 seconds to load, the shoppers will leave your site. The bottom line is that faster loading pages result in a better user experience, profitable to everyone. Hire an eCommerce developer for more technical guidance.
Responsive design
It is another vital tip to remember for eCommerce website development for your business. Mobile users must be able to search, browse, and buy without difficulty from their phones and other devices. Almost half of the users surf through websites using their phones. If you are not yet mobile responsive, you are losing nearly half of your potential customers.
Embed quality pictures
You must capture their attention on your eCommerce website development and keep them on the page until you can explain in greater detail. Photos are excellent to get attention while video maintains it. The key to success is to place one or both above the fold on every page. Pictures cannot tell a complete story like video. Attempt to include as many product videos as possible.
Product selection
Giving your customers too many options can hurt your sales. When buyers face too many options, they experience decision paralysis. They will walk away rather than make a decision. Here are some solutions to this problem:
- Limiting your product offerings to your niche will allow you to serve your customers.
- Choose the best products in advance. Even if there are twenty products available, limit their options to two or three top products.
- Reduce the number of clicks in your checkout process. Each additional click or form field reduces the likelihood of a successful sale. Hire eCommerce developer for more professional guidance.
Security
Trust between the customer and the merchant takes time to develop and is essential for sales. One immediate step that will increase trust is to have all pages encrypted using the HTTPS protocol, not just the payment information pages. Customers have a right to expect you to keep their personal information secure. Payment information and transactions, of course, necessitate strict security. Don’t store sensitive information, such as credit card numbers, on your company’s website for added security.
Conclusion:
Look for ways to improve your overall user experience and reduce bottlenecks. For more consideration, consult an eCommerce website development company for your projects.
