When you first open a small business, you may imagine customers rushing in to buy whatever service or product you offer. But if this doesn’t happen, you’ll have to come up with ideas to advertise your business. Here are a few unique ideas you may not have thought of.
Support a Cause
One way to help change your community for the better and improve how others perceive your business can be to support a cause. Indeed, helping those in need may even attract the attention of news reporters and curious citizens alike. You can support a cause by volunteering to plant trees or donating school supplies to disadvantaged students.
Earn an Industry Award
Winning a small business award can give you press opportunities, financial incentives, bragging rights, and prizes. To win an award, you may need to accumulate votes, submit an application essay, or pay an application fee, among other things. A few awards to win are DREAM BIG Awards, Best in Biz Awards, The SCORE Awards, and many others.
Try Guerilla Marketing
If you’d like to gain maximum exposure, using guerilla marketing can be a smart idea. Plus, employees can get creative and have fun. For example, companies like Dynamic Strategic Partners offer vehicle wrapping to aid in growing a small business. Other interesting examples of guerilla marketing include treasure hunts, publicity stunts, flash mobs, stencil graffiti, and more.
Offer Mystery Boxes
Selling mystery boxes can give you a chance to make customers more excited about buying your products. After all, mysteries pique curiosity and this can lead to customers making more purchases. Moreover, you can attract new customers who’d also like to find out what’s in the box.
Have Contests
You can run a contest through social media or locally. While having a contest in person can be helpful in creating personal relationships, using social media can gain your business extra attention. Besides this, customers can enjoy receiving a nice prize. Consider doing contests that involve selfies, essays, photo captions, or anything you think will gain social media followers. Not only can it be engaging to watch contests, but the winners can remember how generous your business is for giving something away for free.
Given these points, there are plenty of unique ways to make your business stand out amidst the competition. In fact, you can advertise it and have fun while doing so. You can also encourage any employees you may have to stay motivated by doing exciting activities.
