When it comes to packaging, lip gloss is all about color. Choosing a bright color for the box will make your product stand out. You can even use a different box color for different shades of lip gloss. For example, you could choose a light pink box if your gloss shade is nude. However, if your shade is hot pink, consider using a transparent box. There are also various shapes and designs available for lip gloss packaging. These can also help you boost sales.
1: Select an Earthy Look
If you have a lip gloss brand, you should consider using packaging with an earthy look to attract customers. The earthy look will allow you to include artwork of a lip on the packaging, which may help you catch the attention of customers. The packaging must also highlight the eco-friendly packaging.
Most lip gloss brands will use tubes, but if you want a thicker formula or highly pigmented gloss, consider using jars. Jars allow for easy application with a specialized makeup brush. The standard size is 3ml, but you can also purchase sample and tester sizes.
2: Give a Smooth Texture Feel
It’s important for your lip gloss to have a smooth texture. Creating a smooth texture will improve the appearance of your product and make it more appealing to customers. Using custom packaging can be beneficial, too. Instead of using a standard box for your lip gloss, you can create a custom-designed box with your own unique design. This will make your packaging more appealing to consumers, and can help you build customer loyalty.
There are many ingredients that can be used in lip products. Most of them are oil-based or lanolin derivatives. Some also mimic silicones. However, silicones are not commonly used in lip gloss. They are used in other products to add shine and smoothness to hair. Other common ingredients include waxes and clays.
3: Modern Artwork Style
Using bright colors on the packaging of your lip gloss is an effective way to attract the attention of your customers. This is because most people will be more likely to remember your brand if it has a colorful or a funky packaging design than if it simply has a black tube. Another way to make your packaging stand out is to use a modern artwork style. You can use black color boxes, which are stunning and eye-catching. This is one of the best packaging ideas for small businesses.
While there are many design options for lip gloss packaging, you should consider how to make it look cute. You can use cute designs and playful typography to grab your customers’ attention. This type of packaging can be sold online as well. You can get some great ideas from ECB, a packaging design website, if you’re not sure what to use. The modern artwork style is characterized by bright colors, interesting textures, and unique shapes.
4: Combine Pastels & Minimalism
If you’re looking for a more contemporary and fresh look for your lip gloss packaging, you can consider a pastel design. Pastels tend to soften the edge of a minimalist design, making it look fresh and modern. This design concept works particularly well when the colors are accompanied by simple and sleek packaging.
5: Have a Black Presence
Lip gloss packaging can be very eye-catching if done right. Some brands use creative text and logos to make their packaging more memorable. Other brands like Stila use creative artwork styles. The examples below were created with several different brands in mind. They all received fair ratings.
