For years, link building has been a vital part of running an SEO campaign in many industries around the globe. This process helps marketers build the authority of their client’s websites, enabling them to rank higher on search engines. And to signal to Google or Bing that a website is trustworthy, there are different strategies marketers implement when working on their client’s website, although there are some that can do more harm than good in the long run.
For example, link exchange has been a common practice in SEO, where two sites agree to exchange relevant links. Also called reciprocal link building, this process has been a divisive topic in the industry, especially since Google is considered anti-reciprocal linking. The leading search engine considers excessive link exchange a link scheme, leading to penalties when caught. But this is still a strategy that institutions can use as long as they know how to pick good partners for a link search engine exchange.
Another technique marketers can implement is building links containing images, such as infographics and product photos. Visual content helps attract more people, especially since it takes up space on a web page or social media account. But it is vital that the links built would direct to the page where the image is located to avoid wasting traffic.
Writing guest posts is another excellent strategy businesses can implement when building links. Guest posts are articles written for other websites, with the possibility to insert some links that will direct back to the original website. These are usually done by brands in the same niche, allowing them to reach a wider audience.
Different strategies can be done to make link building successful. Partnering with trusted SEO resellers would help enterprises take advantage of the various strategies to optimize their websites and rank higher on search engines.
You should check out White Label SEO Agency if you are looking for a reliable SEO reseller to help you run different link-building strategies. They can provide a strategic approach to SEO campaigns, already assisting countless businesses in various niches since 2013. You can contact them by calling (+63) 46-235-8225 or emailing info@whitelabelseoagency.net.
