The “by the weight” model, which was first used for food and only a few years ago for other kinds of goods, is an attractive gimmick for businesses. It quickly became popular because it could generate huge profits for manufacturers. Jewelrykg, for example, is a big jewelry wholesale website.
It is understood that the “by the weight” model is not the traditional products directly participating in the activity, but undertakes traditional manufacturers’ samples, inventories, factory destruction products and foreign trade tail orders, and recycles these products, and then wholesales to retailers or customers by weight. In this way, unsalable products can also create unexpected profits. And that’s why lots of manufacturers are attracted to it.
When it comes to why this model occurs, updating too fast is definitely at the top of the list. Obsolescence means being wed out, which is the rule of many products. In addition, the samples should be replaced regularly to ensure the latest models are on display. Those ones that are replaced will be sold wholesale, such as wholesale jewelry. Besides, some products cannot be positioned as a new one due to small defects, so they can only be used as stock and finally be sold by weight. Lastly, taking advantage of customers’ psychology of picking up litter is also a crucial cause of this marketing model. Dreaming of a good deal for very little money, people are eager to purchase.
The above are all my views on the sales model “sell by weight”. It may still have some drawbacks at present, but it will continue to improve as the wheel of time rumbles forward.
