The eCommerce world has spread its reach everywhere and so the competition is. To stay and lead the market competition you must adopt the changes. Most of the changes improve the customer journey to provide the best experience to them. Headless is one of them.
Headless eCommerce is the latest technology that eases the developer’s task. With the headless, they can easily customize and create more personalized options to improve the customer journey. But before we move further let’s understand the concept of traditional eCommerce.
What is traditional eCommerce?
Traditionally, the front end which is the theme in most cases is coupled with the back end of the website due to which, changes in the website is not easy as it looks. It consists of a connected back end and front end that works together to power a website. This manages the entire web store in one place, simultaneously interfering with both the front and back end layers, as well as the database.
Developers are not free to make changes because, for any change they need to customize both layers.
Why Headless eCommerce came in Existance?
Headless decouples the website’s back end functionality from the front end to offer a seamless user experience. It enables limitless customizations to provide a great user experience and purchase journey.
Let’s take a look over the major benefits of Headless Commerce
- Enables to create a fast and secure web store
- Flexibility to use any programming language
- Create a next level user interface without hurting back end
- Easily integrate the latest innovations with minimal investment and time. You can deploy rapid updates to your web store without impacting the back end of your system.
- You can deliver more personalized experiences to engage customers.
- The headless enables the Omni channel capability to sell products on many channels.
Although developers can use any language still Laravel is widely accepted by them. Laravel eCommerce headless API allows you to experience scalable performance. It delivers fast, dynamic, and personalized experiences to user.
