Kenneth Research published a report titled “Augmented Reality (AR) Gaming Market: Global Demand Analysis & Opportunity Outlook 2031” which delivers detailed overview of the global augmented reality (AR) gaming market in terms of market segmentation by component, technology, device type, game type, product, application, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.
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The global augmented reality (AR) gaming market is estimated to grow at a CAGR of ~22% over the forecast period, i.e., 2022-2031. The market is segmented by component into software, and hardware. Out of these, the hardware segment is anticipated to hold the largest share over the forecast period owing to the increasing number of hardware devices in the form of laptops, smartphones, and other devices that have a speaker to record the voice, a camera to capture, and head mounted-displays.
Increasing download of games is anticipated to surge the growth of the global augmented reality (AR) gaming market. Moreover, growing sales for digital video games are further expected to increase the growth of the market.
Geographically, the global augmented reality (AR) gaming market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Out of them, the market in the North America region is projected to hold the largest market share by the end of 2031 on the back of rising consumers’ disposable income, and earlier adoption of augmented reality games.
The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.
Rising Disposable Income to Drive the Growth of the Market
In the year 2019, the United Kingdom gross disposable income accounted to USD 1,419 Billion
There has been rise in the download of games apps followed by the rising disposable income as it increases the amount of money left to save or spend after tax are deducted. Hence, it is projected to boost the growth of the global augmented reality (AR) gaming market.
However, high cost for the deployment of the system, a complex process to setup the system, and issues related to privacy are expected to operate as key restraint to the growth of global augmented reality (AR) gaming market over the forecast period.
This report also provides the existing competitive scenario of some of the key players of the global augmented reality (AR) gaming market which includes company profiling of Augmented Pixels Inc., Auganix Ltd.(Aurasma), Blippar Group Limited, Catchoom Technologies., S.L., Infinity Augmented Reality Inc, Apple Inc (Metaio GmbH) , Qualcomm Technologies, Inc., VividWorks, Tilt Five, Inc., Zappar Ltd., and others. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global augmented reality (AR) gaming market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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