- Traffic bonus
Each time changes at the same time will be the birth of new and great enterprises. For example, the boom of short video platforms has caused a brand evolution. Nowadays, social media is a big driver of online transactions.
For instance, Tik Tok has more than 1 billion monthly active users worldwide, and almost a quarter of them will buy products online by watching Tik Tok videos. Therefore, those companies leaning against the overseas one billion user group can make content that young people love to watch, thus getting a lot of cheap exposure.
However, whether it is a short video or text, the content is still the most critical point to attracting the attention of consumers.
- Brand story
In the past, the traditional marketing way is to tell consumers the selling points of a brand, but in fact, it was difficult to tell consumers what kind of life they could change. However, now, with marketing channels diversifying, such as Facebook and Google launch, consumers can better understand the core value and story of a brand, thus enhancing brand loyalty.
- Sophisticated supply chains
In the wholesale jewelry industry, due to the drastic market competition, supply chain management now plays an important role in assisting companies to gain a competitive advantage. While for the Chinese wholesale jewelry industry, unlike its lower-paying rivals, China has a reasonable infrastructure, sophisticated supply chains, and the advantage of scale.
Chinese supply chains are “large and comprehensive”, which are easy to form multiple industrial belts. Meanwhile, the emergence of industrial belts can better meet the one-stop needs of enterprises.
For example, Jewelrykg, a pioneer of cross-border e-commerce in the wholesale jewelry industry, can quickly seize the Southeast Asian market, one of the main reasons is its strong supply chain advantage
