Most start-ups are on the lookout for finding new influencers for their business. So if you are planning to start your career in the world of influencers, finding the right brands and company is a must. However, how to go about it is a plaguing question with so many talents in the market.
The way to move forward is to protect and promote yourself in the industry of your choice as an influencer. Part of the promotion involves being proactive and connecting with the brands and businesses you prefer. But how to put forth yourself? It is with the influencer media kit.
In this article, we will discuss an influencer media kit and why it is a must for any influencer?
What Is An Influencer Media Kit?
An influencer media kit is like a digital CV, which documents and highlights the achievements of the influencer. Part of it would include the biography of the influencer, the critical statistics like engagement rate, the demography and location the influencer targets, the social media platforms where the influencer provides services, and the type of pf services.
Apart from these basics, it must have your contact details and links to your blogs and website. Part of the kit should also emphasize the kind of work you wish to do as an influencer and your niche in the business.
The kit aims to showcase yourself as a unique influencer and your brand, which aligns perfectly with the company you want to work with. The purpose is to show that the companies that want to hire influencers for their promotional activities should work with you and not others like you in the industry.
A successful kit also must be authentic, which can promote you, so the kit must be unique, and every word and picture used must showcase your essence.
When creating an influencer media kit, one question that often comes to mind is how long should it be?
The answer is it depends. If you are starting your career as an influencer, then it can be only a couple of pages maximum. However, if you have been in the industry for a while and have collaborated with different companies and brands, the length of the kit can increase to a few pages.
Just like having a CV that keeps on building as you increase your experiences and exposure in the industry, a media kit will keep developing and building up. So don’t feel the pressure that you have to fit everything on a single page. Similarly, don’t add fluff to increase the page numbers. A good media kit is all about quality and not quantity. The companies are interested in your genuineness, originality, and engagement with the audience.
Why Should An Influencer Invest In Media Kit?
If you are a newbie, a nano or micro-influencer, you should invest time and maybe even money with professional help to create a killer influencer media kit.
The simple reason is that brands are now looking to collaborate with new, nano, and micro-influencers because they are more authentic and have better engagement rates than macro-influencers. Also, working with macro-influencers is more costly than collaborating with nano and micro-influencers.
So, as an influencer with a kit, you will come across as a professional in the industry and show the companies that you know the figures of your business. In addition, the media package boosts the seriousness you have for the work and helps you cut through the chaff and position yourself better among the companies looking to hire influencers.
The crux is an influencer media kit that can help you:
- To be prepared for any brand that approaches you
- To take the initiative to contact the company to work as an influencer
- To create a document through which the companies can learn about your key metrics instead of searching for them, thus making it easier to collaborate with you
- To negotiate better terms and contract deals with the brands
An influencer media kit is a great tool and must be made early in your career.
Essential Factors When Designing The Kit
The kit must be the gateway for the brands to know your style and tone. Hence correctly designing it is essential. Before the brand looks into the biography, statistics, niche, and other factors, the look of the kit needs to impress them so they will move ahead into reading the details. Hence, when you are creating a media kit, remember attractive design is essential, for which you need to take care of the following:
- Layout
- Font
- Colors
- Tone of the content
- Selection of the photos
How To Get The Killer Kit?
As mentioned earlier, if you are serious about becoming an influencer, you must invest in making the influencer media kit. Hire a professional whose media kits are being raved about in the market. A professional creator would just not include screenshots of the social media pages. Instead, pictures added to the document will speak volumes about your work and intend to do. It is a must that the kit must look professional and yet personalized.
Keeping the kit up-to-date is essential since the numbers change every month; hence the information you provide must be correct. As professional partners of influencers, we ensure all these.
