Surely you have heard of an MS in Marketing program. However, it’s only one of the most popular and widespread business programs offered by almost every top-tier business school. One of the great destinations that excel in MS in Marketing courses in Europe, to be more specific, Germany. Because of the best business schools and affordable cost of living, Germany is one of the idlest countries to pursue an MS in Marketing. Not to mention that the public universities in Germany do not charge a tuition fee to their students. So you have opportunities to obtain a quality MS in Marketing degree from a prime location with almost no expenses paid. So get your plant straight and start preparing for Germany. Thousands of Indian students aim for Germany every year, and it would not harm you to be one of them.
Why do an MS in Marketing?
Now is the most appropriate time to do an MS in Marketing course. The reason is how much it is involved with each sector. Unlike previous times when only a few big enterprises needed marketing principles to get their product/service going, now it’s everywhere. From large multinational corporations to small-town businessmen, everyone is now using marketing techniques to grow their business.
In modern times, technology and online media have opened many gates. The career options in Marketing and business are immense and lucrative. These are why MS in marketing graduates from top b schools are earning six-figure annual salaries. Marketing is one of the best business areas, and it is highly relevant now. Skipping on this would mean wasting a perfect opportunity to make an exceptional career in business.
MS in Marketing: Why Germany?
There could be a thousand reasons to pursue an MS in Marketing from Germany. The country excels in business education and provides a thriving industry to work in. However, some specific elements will incline you towards a German MS in Marketing. Take a look –
- Institute and tuition.
For starters, Germany is home to several world-class business schools. Not just the private ones but the public b schools as well. One of the best examples is; the University of Mannheim Business School. In Germany, you can find each kind of MS in Marketing courses at every rate possible. If you have a big budget to spare, you got the best private b school. If you have a lower budget and are looking for no tuition options, you also have options.
- Digital marketing.
The benefit of pursuing a course in MS in Marketing from Germany also comes mainly from digital marketing. Germany is a developed country that has embraced the concept of digital marketing. In past years or, say, decades, Germany has created a thriving online marketing industry that offers many career opportunities to its graduates. Did you know that digital advertising accounted for 32% of all advertising spending in Germany (2018)?
In these times, having career options in technology and online markets is the best you can get. Germany doesn’t only excel in this department but also has ties all over the world to support its industrial growth. You already know how dominant it is in its automotive industry and its branding worldwide, right? One of the primary reasons for this is its online marketing industry connected globally.
- Career opportunities in Europe.
Germany is not just a developed nation; it is also an integral part of the European business industry. As one of the most impactful industries, Germany hosts an excellent caliber of career opportunities on the continent. Obtaining an MS in Marketing degree from a German b school will open your gates to work in the European market. German b school degrees are highly recognized and acknowledged by European firms/companies.
MS in Marketing: Top Schools in Germany
Business schools like ESCP Berlin and GISMA are a few examples of the excellence Germany packs in business studies. And also, many business schools from Germany rank among the best #100 b schools worldwide. If you are interested in getting a marketing degree that significantly impacts the European market, Germany is the right name for you. Especially if you want a career in digital marketing, Germany is considered one of the best places.
In terms of education and recognition, these b schools from Germany are no lesser than their competitors. Moreover, an MS in marketing degree from these b schools (even private ones) is very affordable and relatively cheap compared to countries like the UK and USA.
So here are the top 10 institutes in Germany for MS in Marketing –
| Rank | Institute | Location |
| 1 | EU Business School | Munich |
| 2 | ESCP Berlin | Berlin |
| 3 | GISMA | Hannover |
| 4 | Berlin School of Business and Innovation | Berlin |
| 5 | Munich Business School | Munich |
| 6 | University of Mannheim Business School | Mannheim |
| 7 | University of Cologne Business School | Cologne |
| 8 | CBS International Business School Cologne | Cologne |
| 9 | University of Bonn | Bonn |
| 10 | Arden University Berlin | Berlin |
Conclusion
So Germany excels in many industries such as business, engineering, technology, computer science, and much more. All these significant industries there are highly infused with marketing in Germany. In the country and on a global scale, Marketing MS from Germany has its value. And also start preparing now if you are looking for an affordable, world-class MS in Marketing.
