Website is essential for every business, irrespective of size, type, and industry. If you want your business to go online, then it is necessary to have a website. It helps you to show your business is legit, authentic, and trustworthy.
Another aspect of why you should have a website, irrespective of business, is that it will help you expand the boundaries and give a boost to your business by leveling up.
So, if you are looking forward to building a website for your small business, then here are the 7 essential components we recommend to you as a Website designing company in Delhi
1. Responsive website:
Today on the internet, various users are surfing through different types of devices, and the maximum of them are smartphone users. So, for a better user experience and to improve the traffic, conversion rates, and leads, it’s necessary to have a responsive website.
Also, remember that search engines like Google will rank your website when your website is responsive. So, until you get your website responsive, you can’t be ranked on the result page. This condition is to improve the users’ experience accessing from devices, and also kind of mandates the developers to build a responsive website.
2. Consistency and visual representation:
As a website, it needs to be attractive and at the same informative. We as a website design company in Delhi feel that your site represents your business virtually. And to make it authoritative to your audience, you need to depict your business visually.
For this, we recommend you make use of high-quality images of the business wherever necessary (don’t overpower the website using too many images). This will attract the users and keep them engaged to know more about the business and other purposes.
3. Compelling content:
There’s no doubt “Content is the king!” and with strong content and visuals, one can create an interesting website. Your website copy should not be cluttered, it must be uplifting the business in every aspect and engage the audience.
To make it more fascinating for the audience to read through the website, we recommend using data and statistics, it must be depicted visually, which will be more impactful for the audience. Also, with a proper combination of images and copy, you can overall create an amazing website.
4. Accessible and appropriate contact details:
Contact for everything and everyone is a must. You must share clear contact details for your customers, employees, etc. to reach you with ease. Many small business websites have a dedicated contact page to make it more easily accessible to the audience, and you can too create a dedicated one.
So, if you are creating a dedicated contact page, then here are a few things that you can use on your contact page:
You must include the following things:
- Phone number (If you have multiple numbers, then share both)
- Email ID
- Social media links
- Address of the business
- You can even add a google map location
5. Social proof:
Social media are the best way to showcase authority, and legitimacy, and also connect the audience closely. So, having social proof is essential and in today’s time, social media plays an important role in uplifting your business.
Thus, we recommend adding a social profile linked in the contact section, this will help you a lot. However, we also suggest you use platforms that are helpful for your business to expand your network, it may be Linkedin and Facebook.
6. CMS for quality management:
Managing a website can be a tough and hassle job, so get your website a quality CMS. Some many CMS is suitable for small businesses websites. You can make the most of it by adding it to your website. CMS such as WordPress and Magento.
These are the most used and trusted CMS platform, which is suitable for every type of business. Using this, you can manage your website swiftly.
7. Tactics of SEO are a must!
On the search engine, the competition and the race are all about getting ranked top on the result page. And as a small business, you can follow a few tactics that will help you rank and stay stable on the ranking. Here’s how you can do basic optimization to improve ranking.
- Use strong keywords (it includes popular, short-tail, and long-tail keywords)
- Maintain the website thoroughly.
- Create a compelling copy with a keyword in the meta title and meta description.
- Simple navigation for the search engine to crawl.
- You can even do blogging for improving reach and optimize ranking.
8. Navigation should be simple and clean:
Your website won’t have too many pages, so creating navigation for the website will be easy. However, the navigation should not be difficult for the users, otherwise, they will bounce back by getting annoyed. So, create a website that is easy to navigate.
9. Analytics and strategy building:
To understand the direction and to know whether things are falling in the right place or not, analytics plays a vital role. We suggest you get your website linked with an analytics tool such as Google Analytics that is free, and through it, you can collect ample data that will help you grow your business.
10.SSL certified website:
SSL certification is the symbol of trust and safety. Getting SSL certification is an essential component of every website. However, you get it from a hosting company, so get an authorized and popular hosting company for your website.
Without an SSL certificate, Google marks your website “not secure” on the result page, which also has an impact on the SEO ranking as well. So get your website SSL certified, that resembles the safety of data and website as well.
These are 10 crucial components that we as a website design company in delhi feel every small business website should have. With the thought that this blog was helpful, we conclude it here.
