When it comes to online marketing, User-Generated Content (UGC) is trending among marketers. The authenticity it carries makes UGC so valuable and useable for marketers. Using UGC is the best marketing strategy at the moment as it is presently the most genuine and trustworthy content available to the users.
Our today’s blog post will guide you through everything you need to know about user-generated content platforms, what are they, how to leverage them, which are the best UGC platforms and everything else you need to know about them!
There are various aspects that UGC can be used for, and there comes in the role of a UGC platform to manage all the content efficiently.
What are User-Generated Content Platforms?
User-generated content platforms can be referred to as a software-as-a-Service (SaaS) product that assists in the discovery and curation of worthy UGC for a brand from multiple social media platforms and collects them at one location.
Moreover, a UGC platform help you rightfully own the UGC collected. They help you manage rights with their Rights Management feature and ask for permission from the original content creators.
Best UGC Platforms for 2022
1. Idukki
Idukki is one of the best UGC platforms for your brand, available today and can assist you to enhance user engagement, build trust and drive conversions for your brand. It helps you collect, manage and display user-generated content for your marketing.
Through Idukki you can use your earned user-generated content to interact with your audience or website visitors, and power up your marketing.
It provides you with some amazing features to manage, customize and display your content. It also provides you analytics feature to study and analyze your performance and improve accordingly.
2. Yotpo
Yotpo is an E-commerce marketing platform that helps brands with visual marketing, customer reviews, referrals, and loyalty. It helps brands to leverage social proof to increase trust and sales, gain loyal users and to make better business decisions.This user generated content platform is already serving many brands and giving them great results.
3. CrowdRiff
Crowdriff is a user generated content software that operates for travel and hospitality brands. It helps them discover UGC and display them for their audiences. They collect brand-related UGC from various social media platforms and displays them in one window. You can then choose the ones you think will be liked by your visitors. It also allows you to generate performance reports of your gallery and it’s AI-based system automatically displays the posts with high attraction.
4. TurnTo
TurnTo is an amazing tool that provides you with some new methods to manage your UGC. It has four innovative applications – ratings and reviews, visual reviews, check-out comments, and community Q&A. The community Q&A allows users to ask questions about a product and the existing users of the product can answer those questions and increase the knowledge about the product. Their main motive is to provide new customers with reviews, ratings, and answers by existing users. Each aspect requires existing users to give their views about the products they have purchased.
5. Libris
Libris is an asset management tool that helps brands to display their stories in a more creative and attractive manner. It lets you engage your followers in real-time. There are many brands that are using Libris to engage with their followers.
6. Walls.io
Walls.io is a tool that helps you to create social wall for your users. It helps you discover, manage and display the content on your website. You can use Walls.io for creating interactive and engaging social walls for your brand.
7. Photoslurp
Photoslurp is a visual commerce platform that helps to integrate UGC with your e-commerce platform. It collects photos and videos of customers from various social networks and lets you manage them and make them shoppable. They provide tools to curate, publish and analyze User Generated Content within your eCommerce store.
8. Wyng
Wyng is a one of the best user generated content platforms that helps in collecting UGC for your brand and lets you create, publish and convert your content into higher sales. It also helps you activating the UGC by growing the database, enriching the existing one and personalizing the commerce to give the customers a more homely feeling.
9. Chute
The Chute is a UGC platform that helps you collect UGC and gain rights to that content. It provides you with analytics for analyzing your performance as well. It also has a feature to be customized according to client needs.
10. Short Stack
ShortStack is a digital marketing platform built for providing higher engagement and lead collection. It helps to create contests, giveaways, puzzles for attracting your users. It also helps create landing pages for these contests and giveaways. This helps in boosting the interaction with the users and increasing sales.
