The latest report by IMARC Group, titled, “Breakfast Food Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, the global breakfast food market size reached US$ 415.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 527.3 Billion by 2027, exhibiting at a CAGR of 4.0% during 2022-2027.
Breakfast food refers to the food products that are consumed in the morning as the first meal of the day. These foods usually include eggs, porridge, waffles, pancakes, cereals, oats, snack bars, ready-to-eat meals and beverages. Breakfast foods consist of high fibers, proteins, carbohydrates and several other essential nutrients aimed at activating the metabolism and maintaining energy levels throughout the day.
Market Trends
The associated health benefits of breakfast food products, along with rising health consciousness among consumers across the globe, are among the key factors driving the market growth. Furthermore, the easy availability of ready-to-eat breakfast meals with high nutritional value, which are also easy to cook and consume, are gaining immense preference among consumers, especially the working and youth populations. The launch of organic, gluten-free and vegan breakfast food variants is acting as another major growth-inducing factor. Other factors, such as attractive and convenient product packaging and rising disposable incomes of consumers, are also projected to drive the market growth in the coming years.
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Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being
- BRITANNIA INDS (BRITANNIA.NS),
- Campbell Soup Company (CPB),
- General Mills, Inc. (GIS),
- HEALTHIER CHOICES MANAGEMENT CO (HCMC),
- Kellogg Company (K),
- The Kraft Heinz Company (KHC),
- McVitie’s,
- Nestle,
- Starbucks,
- Unilever Ltd., etc.
Insights on Market Segmentation:
Market Breakup by Source:
Wheat
Rice
Oat
Corn
Barley
Others
Market Breakup by Packaging Type:
Boxes
Pouches
Others
Market Breakup by Distribution Channel:
Hypermarkets and Supermarkets
Independent Retailers
Specialist Retailers
Convenience Stores
Others
Market Breakup by Region:
North America
Asia Pacific
Europe
Latin America
Middle East and Africa
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