A simple Google search can be a great way to find a photographer. But how do you choose from the many portfolios and studios that are available? It can be overwhelming, so I created this guide to help you choose a commercial photographer.
These are the top factors to consider when selecting a commercial photographer.
How to pay the bills?
It doesn’t matter how good your camera, lenses, lights or studio space are if you don’t know how to use them. Anyone can be a photographer today by simply owning a cellphone, but what really makes a difference is the ability to produce quality photos time after time.
Look through the portfolio of your photographer to see if it suits your brand. Don’t choose that photographer if you don’t like their creativity or editing style.
How do you know if your photographer has a license? Ask them about their credentials! Professional photographers are members of professional organizations such as the PPOC and CAPIC. Research past clients to find out which brands and businesses the photographer worked with. Brands with a strong reputation are more likely to hire Calgary’s best photographers.
Do you want a commercial photographer who is also a people person?
Professional photographers are usually very friendly people. It’s normal to assume that they can interact with clients. Sometimes, however, you will meet a photographer who has a great portfolio but is a stress-out tyrant who makes everyone uncomfortable during the photo shoot.
It’s not hard to understand that photoshoots can be very stressful. It can be exhausting to coordinate many moving parts and it can be physically strenuous to carry hundreds of pounds of gear and stay on top of everything that is happening. It is important to choose a photographer who can cope with stress. Under pressure, a great photographer will not crumble under it.
Make sure you choose a photographer that makes you feel relaxed and at ease during your photo session. Before you meet your photographer, it is a good idea to get to know them in person. To discuss details of your photoshoot, you can invite your photographer to a coffee shop. Here, you can learn more about them, their photography process, and the clients and projects that they have worked with.
Remember that a photoshoot does not end when the photographer takes their camera off. Post-production and editing are the next stages of professional photography. Make sure you choose an open-minded photographer. It is important to be able communicate openly about your vision and the details of editing and retouching. Photographers who communicate clearly with all stakeholders and create a good client-photographer relationship are the best.
Is your budget comparable to a professional photographer?
While it is not always possible to get professional service, a larger budget can increase your chances of getting a better photographer. Your photographer will not spend enough time planning, hiring qualified staff, and editing your photos if you spend less. A photographer who accepts a lower budget will likely not be able afford professional-grade equipment and backups for the photo shoot. It’s less likely that the photographer will properly edit the images and archive them after-production. Your photographer will be able to tell you if you aren’t looking for unique photos once in a lifetime and will work accordingly.
Accredited professional photographers are more expensive because they invest in their businesses and themselves. They invest in professional equipment, lighting, post-production and qualified crew.
Once you have decided on your budget, do some research to find the best photographers. After you have narrowed down your list to 2-3 photographers, ask what’s included in their rates. It might surprise you to learn how much or how little photographers charge depending on how experienced they are. It’s up to you to decide if a photographer can offer everything you need for your marketing at a cost you can afford.
Is it possible for your commercial photographer to work under a deadline?
When searching for the perfect photographer, deadlines are often overlooked. It is important to find out if your photographer asks pertinent questions about your project in order to ensure that you get the photos you desire.
Ask your photographer to discuss their photo delivery times for final images and proofs. Delivery times will vary depending on how much post-production editing is required, how complex the photoshoot was and how many people are needed to provide feedback.
Portfolio & Samples
Two things are not negotiable in choosing a commercial photographer. They must be highly skilled and have excellent client service. After meeting your photographer, read reviews and testimonials online. Asking previous clients about their experiences with your chosen photographer is a great way to go. Your goal is to ensure that your photographer delivers the best possible photography results and service experience.
