SEO, or search engine optimization, is a broad term that encompasses a variety of techniques. The purpose of all SEO types is the same: to improve a website’s exposure in search engines.
Here is the list of different types of SEO
SEO is the practice of making a website easier for search engines to understand and more user-friendly. The overall purpose of SEO is to improve the ranks of a website in the SERPS for various search phrases in order to boost organic traffic from search engines. SEO was straightforward in the beginning (think early 2000), but it has become increasingly complex over time. When it comes to optimizing a website for search engines, there are hundreds of guidelines to follow in order to meet the numerous search engine ranking variables while still keeping your users pleased. You can get best SEO service provider in the USA if you are looking to enhance your SMO.
Technical SEO– Technical SEO is exactly what it sounds like: technical elements that influence a website’s visibility in search engines. The primary purpose of technical SEO is to guarantee that search engine crawlers can successfully crawl and index a website. The following are the most significant technical SEO guidelines:
To ensure that search engines can reach your website appropriately, check and optimize your robots.txt file.
Google Search Console allows you to add and validate your website, as well as define your desired domain.
To discover and fix crawl issues, use the COVERAGE report.
Make an XML Sitemap and send it to all of the main search engines.
Optimize the structure of your website and its URLs.
Use a web design that is SEO friendly.
Create websites that are quick to load on both desktop and mobile platforms.
On-page SEO– On Page SEO is concerned with the page itself and how to make it more search engine and user friendly. It’s worth noting that, while search engines consider a website as a whole, ranking is done on a page-by-page basis. As a result, it’s critical to focus on the optimization of each and every page on your website, as a result you can seek best SEO services from various service providers. The following are the most significant on-page SEO guidelines:
Make sure your page titles are optimized.
Make your H1 Tag more effective.
Make your headings as effective as possible.
Any photos used on a page should be optimized properly.
Content SEO– On-page SEO is a subset of content SEO. The quality of the content and how to improve it are at the heart of content SEO. Many people consider this to be one of the sorts of SEO because it is such an important SEO success aspect. However, in many cases, content standards may be found under on-page SEO, which is also a valid technique. The winning combination is fantastic content that users enjoy and search engines can understand.
You can do so by following these guidelines:
Keyword research should be the first step in the content production process.
Look for long-tail keywords and semantically relevant (or LSI) keywords and incorporate them into your titles, headers, and primary content.
Off-page SEO– Promotion is the focus of off-page SEO. Off-page SEO is concerned with tactics that can be used to market your website on the Internet, whereas the previous SEO types focused more on the website infrastructure and content. The following are the most important off-page SEO techniques:
The practise of obtaining SEO backlinks from other websites is known as link building.
These backlinks work as ‘votes of confidence,’ increasing the target website’s authority.
Because people trust well-known businesses, Google prefers to place them high in the search results.
You should also promote your brand and generate discussions about it on numerous social media platforms and forums.
Google can detect these signals and reward websites that receive a lot of attention.
Local SEO– Local SEO is a sort of SEO that is exclusively appropriate for local businesses. To put it another way, if you have a website and want to attract customers to your local store, you need optimise it for local SEO. Everything said above applies to Local SEO, with the exception of the following recommendations:
Make sure your company name, address, and contact information are visible on every page of your website.
On your homepage, include the Local Business schema.
Create a Google My Business account if you don’t already have one.
Register your company with well-known directories like Yelp, Yahoo Small Business, Foursquare, and others.
Local directories and websites can help you promote your website (for example online local newspapers).
Mobile SEO– Mobile SEO is not a distinct sort of SEO, but rather a subset of SEO tailored to mobile devices. It’s a reality that mobile devices currently account for more than 60% of Google searches. This is a large number, and it shows that the Internet is shifting away from traditional desktop computers and toward mobile devices. This is also why Google opted to establish a mobile-first index, which indexes a website’s mobile-friendly version rather than the desktop one.
You must ensure that your website is mobile compatible when working on Mobile SEO. The mobile friendly test is a fantastic place to start.
On a mobile device, the page loads quickly.
On a mobile device, the website is simple to navigate.
Interstitial banners, various forms of aggressive advertising, and popups have little effect on the user experience on mobile.
eCommerce SEO– eCommerce is a massive business. When it comes to SEO, optimising an ecommerce website is more difficult than optimizing a blog or a corporate website. You have a lot more pages to optimize, and promoting an ecommerce site is much more challenging.
The following are the most significant ecommerce SEO factors:
The homepage and category pages are where an online store’s optimization begins. Before you begin working on your product pages, you must first optimize these two sorts of pages.
Optimize your product pages based on your keyword research findings.
Optimize your store’s entire aesthetic appearance (images, videos)
Add the schemas that are required (product, offers etc.)
Use social media to promote your store.
Consider unique strategies to encourage visitors to link to your product pages.
Create a blog and post articles about your products and how they can assist customers in solving problems.
