Digital marketing agencies can be an invaluable business partner. They can be a valuable business partner.
81% of customers conduct research online before purchasing. It is vital to have a strong online presence. This will support, engage, and nurture customers all the way through their customer journey. A digital marketing agency Birmingham can help you achieve this.
What’s Digital Marketing?
Digital marketing is a multifaceted strategy that targets customers online, reaches them and develops relationships with them. Digital marketing is a multifaceted strategy that targets, reaches and builds relationships with customers online.
These are the foundation of digital marketing.
- Content Marketing
- Search Engine Optimization (SEO)
- Video Marketing
- Mobile Marketing
- Online advertising
- Email Marketing
- Social Media Marketing
A variety of strategies, tactics, and online tools can be used by digital marketing agencies to help businesses achieve their marketing and sales goals. Solopreneurs and small marketing teams may have difficulty planning and executing a successful online campaign.
Digital advertising is vast. It’s helpful to look at the most common types of digital agencies and the services they offer.
7 Types of Digital Marketing Agencies
If you aren’t familiar with the industry, it can be difficult to find a top-notch digital marketing agency. Some agencies are specialists in one area, while others provide a range of services.
1. Digital Marketing Agency
Multichannel marketing and online marketing are two ways digital marketing agencies can reach their customers. Customers can communicate with agencies via one or more channels. There are many channels that customers can use to interact with agencies. These include email, blogs, social media, and email. Customers can enjoy seamless digital marketing experiences on all devices and channels. Traditional marketing services are not offered by digital marketing agencies.
2. Full-Service Digital Marketing Agency
Full-service agencies offer more digital marketing services than any other agency and are often larger than the rest. Many companies prefer full-service agencies because they can handle specific projects like website redesigns and lead nurturing campaigns.
3. Inbound Marketing Agency
Inbound agencies provide inbound strategies and tactics that differ from traditional outbound. Inbound agencies help businesses position themselves online to attract customers. However, it can take 6-12 months before sales leads are generated.
4. SEO Agency
Digital marketing agencies that specialize in search engines optimization (digital market) can help clients rank websites and content higher in search results. Here are some services they offer
- Keyword research
- Website audits
- Backlink audits
- Blog content and website
- Metadata assessment. This is a way of checking the quality URL, meta descriptions and title tags.
- Video description optimization
- Link building
- There’s many other options.
An SEO company will employ a variety of website development tools and data analysis such as Google Analytics. SEO agencies should adopt search engine optimization best practice early on, even if it means ignoring Google’s continually changing search algorithm.
5. Agency Digital Ad (PPC).
Paid search (also known to paid advertising) is a way to drive traffic to a company’s website. Paid traffic does not replace organic traffic. Paid traffic involves paying money to place ads in search results pages and bid on keywords. Digital ads can be displayed online, on search result pages (SERPs), and through social media channels.
Digital advertising agencies are skilled in creating attention-grabbing and keyword-rich ads that follow the best practices of each platform. The most popular services are Instagram and Facebook.
6. Online Ad Agency/PPC Agency
Paid search (also known by paid advertising) is a way to drive traffic to websites. Paid traffic can be more costly than organic traffic. To place ads on search engines and bid for keywords, you must pay money. Digital ads can be placed online, on search result pages, or via social media channels. While digital ads can be used quickly to get leads, it is essential to set up your campaign properly to reach your target audience.
An online marketing agency that specializes in creating attention-grabbing ads following best practices is one of their strengths. Online agencies can be hired as a standalone entity or as part of a larger strategy. They are skilled in creating attention-grabbing ads that follow best practices.
7. Social Media Agency
Social media agencies can be used by companies to establish and maintain a presence in social networks. Social media agencies can place and create ads on social networks like Facebook and Instagram.
8. Web Design Agency
A web agency is a group of talented designers who create customized websites that are optimized for businesses. Web designers will manage your pages’ look, feel, and functionality.
