Digital marketing agencies can be a valuable business partner. You may not realize the value they can bring to your business. As a sales and marketing manager, your job is to get customers through your “front doors”.
Today, 81% of customers research online before purchasing. It is crucial to establish a strong online presence that supports, engages, and nurtures customers throughout the customer journey. This can be done by a digital marketing agency Birmingham.
What’s Digital Marketing?
Digital marketing is multifaceted strategy that targets, reaches and builds relationships with customers online. Digital marketing can be a powerful tool and bring about huge results. By themselves, blogs can increase brand leads by 67% compared to those who don’t post. SEO has a conversion rate of 14.6 percent which is significantly higher than traditional outbound marketing’s 1.7%.
These tactics are the core of digital marketing.
- Content Marketing
- Search Engine Optimization (SEO).
- Video Marketing
- Mobile Marketing
- Online advertising
- Email Marketing
- Social Media Marketing
Digital marketing agencies can employ a range of strategies, tactics and online tools to assist businesses in achieving their sales and marketing goals. Small marketing teams and solopreneurs may find it difficult to plan and execute a successful online campaign.
Digital advertising is vast. It is helpful to review the most popular types of digital agencies as well as the services they provide.
7 Types of Digital Marketing Agencies
It can be hard to find a great digital marketing agency if you don’t know much about the industry. While some agencies specialize in a particular service, others offer a wide range of services. The best digital agency for you company will depend on your budget, your goals, and how much money you’re willing to spend. These are the seven most popular types of digital agencies:
1. Digital Marketing Agency
Digital marketing agencies can reach customers via multichannel marketing or online. Customers can interact with agencies through one or more channels. Email, blogs, social media and email are all possible channels. Digital marketing allows customers to experience seamless experiences across all channels and devices. Digital marketing agencies will not usually offer traditional marketing services.
2. Full-Service Digital Marketing Agency
Full-service agencies provide more digital marketing services than other agencies and are usually larger than the rest. Full-service agencies are preferred by many companies because they can do specific projects such as website redesigns or lead nurturing campaigns. Full-service agencies can add muscle to existing marketing teams for a fraction of the cost of hiring new staff.
3. Inbound Marketing Agency
Inbound agencies offer inbound strategies and tactics that are different to traditional outbound. Inbound marketing agencies assist businesses in positioning themselves online to attract customers and build trust. Inbound strategies can produce significant results over time, but it takes 6 to 12 months before sales leads or sales “hockey sticks” are generated.
4. SEO Agency
Search engines optimization (digital marketing) agencies can help clients rank their websites and content high in search results. These are some of the services they offer:
- Keyword research
- Website audits
- Backlink audits
- Blog content and website
- Metadata assessment: Assessing the quality URL, title tags and meta descriptions.
- Video description optimization
- Link building
- There are many other options.
An SEO company will use a variety website development tools and data analytics like Google Analytics. SEO agencies adopt search engine optimization best practices early, including Google’s constantly changing search algorithm.
5. Agency Digital Ad (PPC).
Paid Search (also known as paid advertising) can be used for traffic to a company’s website. Paid traffic is not organic traffic. It involves spending money to place ads on search results pages and bid for keywords. Online, search result pages (SERPs) and social media channels can all display digital ads.
Digital advertising agencies know how to create attention-grabbing, keyword-packed ads that adhere to the best practices for each platform. Instagram and Facebook are the most used services.
6. Online Ad Agency/PPC Agency
Paid Search (also known as paid advertising) can be used for traffic to websites. Paid traffic is more expensive than organic traffic. You must pay money to place ads in search engines and to bid for keywords. You can place digital ads online, on search results pages, and via social media channels. Digital ads can be used to quickly get leads, but it is important to properly set up your campaign to reach your target audience.
Online marketing agencies that specialize are skilled in creating attention-grabbing ads that adhere to best practices. An online agency can be hired by itself, or as part of an overall online strategy. Although PPC is effective on its own, it’s more efficient when used in conjunction with a long-term strategy that makes the most of paid traffic.
7. Social Media Agency
Companies can use social media agencies to help them establish and maintain a presence on social networks. Social media agencies can create and place ads on social networks such as Facebook and Instagram. They can also respond to customer queries via social media. They may also be able to offer cross-promotion and influencer marketing.
8. Web Design Agency
A web agency is a team of talented designers that creates customized and optimized websites for businesses. Your pages’ appearance, feel and functionality will be managed by web designers. Many website agencies offer services like user experience/user interface (UX/UI), design, research, image storage and web programming.
