During the course of its development it has changed the way brands and businesses use technology for marketing. Digital Marketing Course in Bangalore with Placement platforms became increasingly incorporated into marketing plans and everyday life and as people increasingly began to use digital devices instead of visiting physical shops, digital marketing has taken over all businesses, employing variety of digital tools such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. It is the extension to non-Internet channels that differentiates digital marketing from online marketing.
