I have observed that most of my friends who are engaged in jewelry writing are focused on the material and technology, so they try to tell consumers “how good our material is… Craft is much better “, this idea is correct, but it is not easy to cover more audience. To build IP, to enhance consumers’ goodwill toward the brand, and to achieve high sales, writing jewelry copywriting must be approached from multiple angles.
[01] Start from touching the emotional space of consumers
When you read the following copy, even if you are usually indifferent, the softest part of your heart will be touched. Remember, people only hold deep feelings for two things, lost, not gained. And our copywriting is to say to the consumer, “Your problems will be comforted by what I’m selling.”
When you were 15, he gave you a ring made out of a can clasp, and you blushed to wear it. Now, although you can afford to buy the luxury you desire through gritted teeth, but the moment you get the gift, you will never meet the original throb. So you know, for some things, the more expensive the better. Things that touch your heartbeat should be held tightly in the moment, such as this moment.
[02] Not to say explicitly about “personal customization”
Do you know what consumers are thinking when they buy a “personal order”? You keep talking about how good the material is, how it looks, and while that’s true, it’s always a little short of a deal. Consumers don’t just want beautiful and affordable products, they also want you to respect their wants and needs.
- Aesthetic perception is a person’s temperament. Cost-effective jewelry, even if injected with more concepts and gimmicks, is just fooling people who do not know the goods. And those who wear out even the cabinet sister will look at you, can let you no longer because of the whispering of others and frown, this time, the whole world is admiring your good vision.
- Know your necessities, know your petty bourgeoisie. Personalization is the perfect way to make a budget in the adult world if you want to put a spin on an ordinary day.
- I love that the world is judged by appearances, which means that if you dress up a little, the world will look at you differently when you’re worth a lot of money. You want to be treated with sophistication and gentleness. Your beauty needs a little edge first.
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