White label SEO is a method of outsourcing the optimization benefits from any reputed service provider. This marketing strategy has been gaining popularity among digital marketers in recent times. Since more companies are becoming aware of search engine optimization, they want to benefit from this technique.
However, setting up an in-house SEO team is expensive and time-consuming. Moreover, it requires experts on the subject. This is why companies prefer to hire a white label SEO agency.
Tips to Find the Best White Label SEO Company
Here are some useful tips to help individuals choose the best white label SEO company.
1. Background Check
A thorough history check is essential before choosing any partner company for white label SEO services. By doing this, one can know how long they are in the business and their functionalities.
These are some questions to ask while researching the agency:
● Are the SEO experts certified in Google Analytics, Google Search Console, and other related tools?
● What is their client retention rate?
● Have they worked for any company for more than a year?
● How long have your SEO professionals been working in this industry?
2. Previous Track Record
Every white label SEO reseller must have a significant track record if they have been working for quite some time. In addition, they must be able to show a list of their potential clients as an example of their work.
Google Search Console data, Google Analytics, case studies, sample files, etc., are sources to know the company’s insights and performance.
In addition to this, one can also check the client mentions and check their websites via different tools. They can also go through their business reviews online to understand if the report provided by the firm was authentic.
3. Work Scale
To find the right SEO service provider, one must tally the agency’s work scale along with its requirements. This is an important pointer because it determines whether the firm can accommodate the required infrastructure.
Determining the work scale before choosing the agency is always beneficial. This will ensure that the quality is maintained and the delivery amount is fulfilled.
4. References from Clients
Collecting references from trusted sources is also a good way to look for a white label SEO agency. Although some may consider this similar to tracking records, it is the other way round.
In contrast to tracking records, this is a more transparent process. It is because, while getting the references, one can get all shades of information.
5. Clear Communication
The best white label SEO company is the one that maintains clear and straightforward communication.
Some companies prefer to have direct interaction with the reseller. Hence, there is no scope for any secrecy. On the other hand, some companies choose to communicate indirectly. In such cases, only the core team is involved.
In both possibilities, the aim must be to establish a working bond that works best for the company.
6. Service Flexibility
While confirming the SEO service provider for white label benefits, companies must discuss their service flexibility. It enables choosing the appropriate packages that fit billing models provided by clients.
If a company needs services for short-term clients, they must choose adequate packages for their requirements. Maintaining a contract is thus advisable for any kind of transaction.
Numerous brands offer white label SEO, which is why it becomes difficult to find legitimate ones. These tips can help choose the right service provider.
