An SEO consultant can be a great investment in the long-term growth of your business, provided that you choose the right one. There are many SEO consultants out there promising first Google ranking or building links.
How do you know which expert is right for you? This article will provide some insight into what to look out for when looking for an SEO consultant.
We have helped companies to hire SEO consultants and we know that the following are the most important factors in assessing candidates.
Record of track
Look for an SEO consultant who has proven success in producing results for similar businesses to yours. An experienced SEO consultant can show you examples of successful SEO campaigns that have contributed to your client’s bottom line.
Experience is what makes an expert able to quickly provide guidance on your SEO strategy. It is important not to waste your time or spend money. You want to hire someone who has worked with businesses in the same industry as you or similar markets, and has experience working with various technology platforms, budgets, levels of organizational and other technologies.
Domain expertise
SEO is a dynamic discipline in marketing. SEO is a dynamic marketing discipline. It is important that you have an expert who can keep up with the latest SEO trends and best practices.
Strong SEO requires strong copywriting skills and strong technical knowledge of website architecture.
You don’t want just traffic if you’re looking for an SEO consultant. You want leads and sales. You need someone who can be a strategist in a variety of digital marketing areas. This includes content marketing, PR, and social media marketing.
Product sense
It is important to be able to identify and apply search engine ranking factors. However, the key to creating a long-term SEO strategy for your business is to have a strong product sense as well as commercial awareness.
An SEO consultant of high quality will create a strategy to help you compete in the search channel. This will be done by gaining a deep understanding of the product, users, revenue model, and competitive landscape. To help him develop his ideas on how to improve your online visibility, a good SEO will ask you many questions about the business.
Creative geek
You want someone who is able to come up with new ideas, implement them and measure their results when you are looking for an SEO consultant.
An SEO must be able to do technical and geeky analysis day in and day out. Experts will need to analyse a lot of data and should be able to draw inferences.
SEO is also about creative thinking and problem solving. A consultant must be able find ways to grab your potential customers’ attention early in the funnel, even if a transactional keyword has low search volume or is highly competitive.
A growth mind set
SEOs that are the best have a growth mind set. This is defined by a burning desire to learn, experiment, and grow.
Avoid “know-it all” SEO consultants when searching for a consultant. Growing-minded SEOs are constantly learning new skills and exploring new tactics and tools.
Strong communicator
Being a good SEO consultant means being able work cross-functionally with clients’ teams. The consultant must communicate with other stakeholders, such as engineers, content writers, product managers and business owners to implement the SEO strategy.
Mission alignment
It can be difficult to find a consultant who is committed and prioritizes your work. This concern can be addressed by finding a consultant who aligns with your company’s mission and purpose.
Final thoughts
While there are many SEO experts out there who claim to be SEO experts, true specialists are rare. Hiring an SEO consultant takes time, but it is worth it.
Although there are no reliable predictors of a consultant’s actual performance on the job, it is possible to focus on key characteristics and get a complete view of the candidate in order to increase your chances of hiring the right person.