What is a blog post?
Any article, news item, or how-to that is posted in a website’s blog section is referred to as a blog post. Usually between 600 and 2,000 words long, educational in nature, and containing additional media types like images, videos, infographics, and interactive charts, a blog post covers a particular topic or question.
You and your company can share insights, opinions, and narratives on your website through blog posts about any subject. They can assist you in increasing brand recognition, credibility, conversions, and earnings. Most importantly, they can assist you in increasing website traffic.
However, you must first learn how to start a blog before you can start giving content writing services or write blog posts for it. Let’s start now.
How to Start a Blog
- Understand your audience.
- Check out your competition.
- Determine what topics you’ll cover.
- Identify your unique angle.
- Name your blog.
- Create your blog domain.
- Choose a CMS and set up your blog.
- Customize the look of your blog.
- Write your first blog post.
Writing Your First Blog Post
Now that you’ve mastered the technical and practical information, it’s time to draught your first blog entry. And no, this isn’t the place to say “Welcome to my blog!” or anything similar. This is the subject I’ll be talking about. My social media handles are listed below. “Would you kindly follow?”).
Write about a narrowly focused subject that appeals to a small portion of your target audience to start with.
Right, that seems counterintuitive. There should be more readers for you if more people are looking up a term or topic.
However, that is untrue. It’s unlikely that your post will appear on the first page of search engine results pages if you select a general and popular topic that has already been covered by top competitors or more well-known brands (SERPs). Give your newly launched blog a chance by selecting a subject on which few other bloggers have written.
Walk through this procedure together.
- Choose a topic you’re passionate about and knowledgeable about.
- Target a low-volume keyword to optimize around.
- Google the term to understand your audience’s search intent.
- Find questions and terms related to that topic.
- Come up with a working title.
- Create an outline.
- Write an intro (and make it captivating).
- Build out each section of your outline.
- Publish and promote your first post any way you can.
What makes a good blog post?
Make sure you have the answers to questions like, “Why would someone keep reading this entire blog post?” before you start writing. and “What draws new viewers to our site?”
A good blog post is engaging and instructive, to begin with. Blogs should provide readers with information and assistance in solving problems, and you must do so in an engaging manner.
It’s not enough to simply respond to someone’s questions; you also need to offer practical advice while maintaining an engaging tone. For instance, your post’s introduction should pique the reader’s interest and entice them to read more. Then, to keep your audience interested in what you have to say, use examples.
Keep in mind that a quality blog post engages readers and offers them useful information.
(Are you interested in finding out how to use content marketing, such as blogging, for your company?
Quick Blog Writing Tips
- Conduct research if necessary to convey your point.
- Make your content skimmable; break it into digestible chunks.
- Include interesting quotes or facts for emphasis on the subject.
- Paint a full picture with images, graphics or video.
- Use Grammarly to catch mistakes.
- If you don’t know where to start, start by telling a story.
- Reference social media posts.
- Each sentence should convey a single idea.
Even though you already have a number of tools and suggestions, we still wanted to give you some formatting recommendations to use before you publish your own.
Blog Format Guidelines
- Include H2s to arrange ideas.
- Center your Images.
- Add alt text.
- Keep your sentences clear and concise.
- Use media with purpose.
Blog Post Examples
- List-Based Post
- Thought Leadership Post
- Curated Collection Post
- SlideShare Presentation
- Newsjacking Post
- Infographic Post
- How-to Post
- Guest Post
How to Write a Blog Post
- Draw from your buyer personas and what you know about your audience.
- Pull from your content strategy and/or brainstormed topics.
- Identify what’s missing from the existing discourse.
- Choose what type of blog post you’re writing.
- Generate a few different titles and choose the best one.
- Create your outline and designate keyword-rich H2s and H3s.
- Write your blog post!
- Proofread your post.
- Add images and other media elements to support your ideas.
- Upload your post into your CMS.
- Determine a conversion path (what you want your audience to do next).
- Add calls to action to guide your audience to take action.
- Link to other relevant blog posts within your content.
- Optimize for on-page SEO.
- Publish and promote the blog post.
Ready to blog?
By blogging, you can increase conversion rates, attract qualified leads, establish yourself as an industry thought-leader, and increase brand recognition. To start publishing and improving your blog right away, follow the instructions and advice we provided above.
