Increasing sophistication in Google Algorithms, augmentation of consumers’ dependence on online media and rising competition in the market, it all has made employing SEO strategies and employing them right, essential for 21st century businesses. After going through multiple research cycle with SEO experts and business clientele, here we list 7 common misconceptions about SEO Company and SEO, which may render your expectations regarding your brand visibility completely useless.
MISCONCEPTION #1- You do not need a professional SEO Company for SEO
It is a big misconception with many small businesses that it is not important to hire SEO expertise or outsource SEO requirements to an outside Top SEO Company in India. A very crucial part of online marketing involves making search engine robots understand that your business exists and it is viable for users. With regular updates in factors influencing search engine results and nuance surrounding search engine ranking, it is important to hire SEO professionals or one of the best SEO companies which keeps abreast with recent trends of the SEO world.
MISCONCEPTION #2- A good SEO company is the one which uses a variety of tools for SEO Services.
Using a lot of tools does not equal positive results, it may just mean disorder. Knowing tools is not an enough qualification of being a best SEO company in India. One should conduct proper background investigation to determine if the chosen SEO Company is good. It is important to have a proper SEO marketing strategy in place.
MISCONCEPTION #3- Hiring SEO company guarantees top SERP ranking.
Search engines prioritize ranking of webpages on the basis their viability and usability amidst online users. Hiring a SEO company in India or elsewhere does not entail that a business is sure to get in top 10 ranks. Top SERP ranking requiresa combination of competent SEO agency, smart marketing strategies, and quality offering to online users.
MISCONCEPTION #4- Spending high on outsourced SEO Company is a must.
Deeper pockets do not guarantee successful online marketing. SEO marketing does not work like TV or newspaper advertising wherein spending higher budgets leads to more eyeballs and more consumers. Wrong keywords, wrong end of sales funnel and wrong strategies will only lead to expensive limitation SEO Services not effective SEO marketing.
MISCONCEPTION #5- SEO companies can give quicker and magical results.
SEO is no magic, but it is a science. Good SEO results take time, effort, dedication, strategies, techniques, skills and experience. SEO is no magic. We at Digital Marketing Company set up a realistic marketing budget for our clients. Only after a thorough keyword research, competitor analysis and income forecast, we give an appropriate time frame to targeted clients.
MISCONCEPTION #6- Top ranks are permanent.
It is true that nothing is permanent but SEO results are very much temporary. Sustaining top SERP ranking requires ongoing techniques and quality inbound links.
MISCONCEPTION #7- More traffic will mean more conversion rate.
Last but not the least, neither any SEO Company can tell how much would be the conversion rate of an online business, nor can high traffic guarantee high conversion. At most, a good SEO Company can discuss strategies for inviting niche traffic relevant to business needs on the website.
