Combining costs and industry trends, more and more jewelers now choose to purchase online, and choose to buy wholesale jewelry sold by the kilogram. This is the latest model of jewelry wholesale, which greatly reduces the cost and can get more styles of jewelry.
Purchasing is critical to a store’s business development. If you want to successfully buy high-quality wholesale jewelry, you must pay attention to the following situations:
1. Select the jewelry style according to the store positioning.
According to the spending power of the target group of the store, carry out grade positioning and make a reasonable grade distribution, such as 50% in the middle. , 30% lower and 20% higher, this distribution is not necessarily the best, but it is the most stable.
2. Controlling the quality of incoming goods – quality strategy
We should take a long-term perspective, and we should not give up the entire forest because of the trees in front of us. We must cultivate customer loyalty and let customers continue to repurchase, so as to maximize benefits. Because most of the company’s profits come from old customers, not new customers.
To cultivate loyal customers, the quality of goods is very important, and high-quality products can retain old customers. Therefore, while considering the purchase price, we must also pay attention to the control of the product quality. The quality of products on the current market is uneven, so we should do more research. If you want to buy in the wholesale market, be sure to investigate the reliability of the store.
3. Purchase price control – the top priority
The control of the purchase price is particularly important. Only by controlling the price well can the gross profit be increased. One thing to keep in mind: expensive things are not necessarily the best, and cheap things are not necessarily the worst.
4. Purchase quantity control – effective and stable.
If you are a newly opened store and have not fully opened the market, then I suggest that when you purchase, you need to pay attention to try to make as many styles as possible, but do not press too much inventory for the same style. No matter how beautiful it is, how good the quality is, and how low the price is, we must pay attention to quantity control, because we cannot substitute our own vision for the customer’s vision, and everyone’s preferences are different. In the process of operation, after gradually understanding the needs of customers, we will adjust the replenishment according to the sales situation, so as to make good use of funds and avoid out-of-stocks. After accumulating a certain amount of experience and finding out the needs and hobbies of customers, consider purchasing more.
However, purchasing wholesale products from general wholesalers cannot achieve low prices and multiple styles. If you want every style, but you get a small amount, you often cannot get a preferential purchase price, what should you do with it? I recommend sourcing jewelry wholesale by the kilo, which makes this possible. Wholesale jewelry is usually cheap, and contains a lot of styles per kilo of good quality.
For example, jewelkg is a platform that sells wholesale jewelry sold by kilograms.
It has been established for more than ten years. It has a rich product line and can provide more products. Now the store has covered 2000+ products, and it is still new! And including bracelets, necklaces, rings, hair accessories and other categories of jewelry, one-stop shopping. Its wholesale jewelry is usually taken from factories that are in urgent need of capital turnover or from factories that accept broken contracts, so the price is even lower than the traditional price! And the quality is also very good, because it is not an inferior product from a small workshop. And there are also independent packaging, whether it is a gift or a second sale, there is no problem!
As a fashion item, accessories will undoubtedly usher in more and more demand, and it is a market with great potential. If you want to enter this industry and start a business, then you need to quickly establish your own large consumer group; and to achieve such a goal, learning to stock up is a key aspect, as long as you pay attention to the details of these aspects when stocking up, the basic It can ensure that our jewelry store can be better developed.
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