Take a closer look at the following 9 best practises to do real YouTube video promotion see how they can assist you in growing your YouTube audience:
Tactics for Real YouTube Video Promotion
Make excellent custom thumbnails
Creating eye popping thumbnails is very important to do real YouTube video promotion. It seems that humans have evolved the capacity to process marketing messages fast in a world where information is abundant. Short-form video advertisements may be popular for this reason. It’s also the reason why, in order to get your visitors to even click on your video, you need to grab their interest quickly. How is that possible? utilising the thumbnail picture. The thumbnail image, in addition to the title of your video, is crucial for attracting clicks. Create a YouTube thumbnail image that highlights the main theme of your film to not miss this important opportunity.
When someone embeds your video on their website, their custom thumbnail will be utilised as the preview in addition to appearing in YouTube’s search results. Consequently, it’s crucial to follow a few guidelines. What Google suggests for your thumbnails is as follows:
- A 1280 x 720 resolution (minimum width of 640 pixels).
- Use file types for images like.JPG,.GIF,.BMP, or.PNG.
- Keep your file size under 2MB.
- Consider using a 16:9 aspect ratio.
Simply select the custom thumbnail option after uploading a video to upload a custom thumbnail. Go to your Video Manager, click Edit for the video you wish to work with, and then select Custom thumbnail to add one.
Give your video a compelling name
The title of your video will do the most of the work of capturing the attention of potential viewers when they are searching YouTube. But it’s more difficult than it might seem to come up with intriguing titles. First, make sure that your title is descriptive while still being brief enough to not be truncated when displayed. Don’t use clickbait-style titles; instead, make it engaging and fascinating. Don’t forget to incorporate search-engine optimization keywords as well, particularly in the title’s first half.
Reverse-engineer Google’s results pages
You can raise your search rankings by using a variety of video SEO optimization techniques. But if you really want to make a difference in your search engine ranking, conduct your video keyword research by analysing Google’s search engine results pages backwards (SERPs).
Google keyword searches for some terms almost always return video results. The search ranking of your video can be enhanced if you can identify the keywords that produce the most video results.
Consider conducting a google search for “cool dance moves.” It makes sense for Google to provide a results page that is packed with videos. Who, after all, wants to read a piece about hip dance moves?
You may tell you’ve found an excellent term to work with if your Google search yields a lot more video results than just text listings on page one. You could want to try related searches like “amazing dancing moves” or “great dance skills” to see where you might be getting results that are even more closely related to your video and perhaps easier to rank for.
To captivate viewers, use calls to action.
Your YouTube videos serve a function, such as promoting your brand or encouraging viewers to visit your website. The audience may not have had the opportunity to interact with your channel further if they simply watched your video and left. According to YouTube, there are four key categories of user action: channel subscription, increased video viewing, like or sharing of a video, and commenting. YouTube offers a number of options for adding CTAs to videos that encourage viewers to perform one of these actions:
Directly mentioning hosts.
In this kind of video, the speaker instructs the audience on what to do next while speaking directly to the camera. You can see the presenter urging the audience, “Let us know in the comments down below,” in this video example around the 4:30 minute mark.
End-cards.
An end-card functions similarly to a card, with the exception that it occupies the entire screen and displays at the conclusion of a video. For instance, you can see College Humor’s end-card with a sizable subscribe button in the screenshot below. The fact that this button can be clicked makes it simple for viewers to do so, increasing CTR.
Subtitles for videos.
There should be descriptions for videos. Include a link to your website or social media pages in your description and encourage visitors to click it!
Permit (and Encourage) Others to Include Your Videos
You will have the option to enable embedding when adding videos to your channel. By allowing embedding, viewers will be able to repost your video on their website, blog, or YouTube channel, which will increase your exposure. Of course, you want your video to receive full credit.
Make sure to include a clause requiring publishers to give credit each time their content is used.
Go to Video Manager, choose the video you wish to change, then click Edit. Next, select Advanced Settings, and make sure the Allow embedding option is selected.
Promote Your YouTube Channel Throughout The World
You’d be shocked at how many people overlook the potential of their other owned properties for promoting their YouTube channel. This may not sound particularly sophisticated. Regarding how you include videos in your blog, email signature, email newsletter, and other social media platforms, be consistent. Find ways to connect your videos to the rest of your content to gain more viewers.
The Power of Playlists
To organise your videos into playlists, there are many good reasons. Playlists help viewers find your videos more easily, they can raise your ranks in search results, and most crucially, they let you set the next video in the list to automatically play after the previous one has finished. In order to view more of your content, a user only needs to click once less. Try adding a few really popular videos to the playlist that you didn’t make yourself.
Establish a Weekly Video Series
A consistent video series gives potential viewers the best justification to follow your YouTube channel. They are more inclined to subscribe if they know what to anticipate, such a weekly video on a specific subject from a familiar host. Moz’s Whiteboard Friday videos are probably one of the better instances of this.
Activate As Many People As You Can
Engagement is reciprocal, so if you want others to interact with you, you must interact with them as well. Responding to comments, following other users’ channels, making response videos, holding viewer competitions, working with other brands, and anything else you may think of are all examples of this. In many respects, YouTube is a social media community, and just like any social media, your interaction needs to be genuine, timely, and real. By actively interacting with viewers through surveys and comments, you can keep them interested and turn them into devoted watchers. Your videos will reach a completely new audience by interacting and working with other brands.
Brief Review
There’s a lot to consider here, so here’s a fast summary you should remember:
- Make eye-catching thumbnails for your posts.
- Make the titles of your videos enticing.
- Use search terms that primarily produce videos on Google
- Contains calls to action
- Verify that you permit users to embed your videos.
- How to effectively cross-promote your YouTube channel
- assemble playlists
- It pays to be consistent: establish a recurring video series
Contests, response videos, and collaborations are effective ways to interact with viewers.
Hopefully, these pointers will give your video promotion the boost it needs to continue gaining subscribers.
But at last, if you want to promote your YouTube videos and channel and are thinking that you can’t do all of these things on your own then you can hire a video promotion company like Video Boosters Club. They are one of the best video promotion company out there. They are very professional and they have their expert team for doing your job. So, you can trust them.
But if you want to promote your music videos (If you are a musician and have a YouTube channel) then you can think of hiring a music video promotion company. Recently I heard about a company named Proiomozle. They are very good at their job. They build their specialty on this topic i.e. promoting music videos and channels. By choosing them your YouTube views will increase So they are also good. You can think of hiring them also.
