The Golden Ratio has been around since the Ancient Greeks and it plays a significant role in almost all forms of art, architecture and even psychology. If you’re unfamiliar with this concept, don’t worry; we’re here to explain it in simple terms that are applicable to UX design as well. First off, what exactly is the Golden Ratio?
What is the golden ratio?
The Golden Ratio, also known as the Divine Proportion or the Golden Section, is a mathematical proportion that’s found by dividing a line into two parts so that the longer part divided by the smaller part equals to the whole length divided by the longer part. It was believed to be divinely created and is often seen in nature such as in a nautilus shell and even our hands.
Examples of using golden ratio in real world
Golden ratio proportions can be seen in the Great Pyramids of Giza, the Parthenon, and many other ancient structures. In architecture, this ratio is used to create a proportional and aesthetically pleasing building. In design, it’s used to create an effective layout that arranges elements in such a way that they’re harmonious with each other. It’s often used as a tool for making sure that an interface is easy-to-navigate and doesn’t have any unnecessary clutter or confusion.
How can we use this magic formula in UI/UX design?
Golden ratio is a proportion found in nature, art and architecture. It’s the ratio that guarantees a positive user experience. The most obvious example is the human body. If you divide the length of your face by the size of your head, you’ll get close to 1:1.618, which is actually one of the many ways to measure golden ratio!
Strategies to incorporate golden ratio into user experience
Use the golden ratio in your design to create a harmonious user experience and attract new customers. The golden ratio is said to be derived from a series of natural occurrences, such as the spiral of a nautilus shell and the pattern of leaves on plants. What makes this ratio so special is that it is found repeatedly in nature, which has led some thinkers to believe it’s part of our DNA.
Final Note
We hope this post has given you some insight into the importance of UX design and the Golden Ratio. This ratio is one that every designer should be aware of, as it can make or break a user’s experience. To put it simply, if designers can understand how to use this ratio properly and apply it to their work, they will have a much more positive impact on their users.
