Text messaging is considered the most massive and frequently used mode of communication across the globe, and it can potentially send more personal and direct messages than email marketing. A maximum number of consumers wish to text with the businesses; however, only 48 percent of the businesses are trained in performing the best SMS marketing practices.
Being marketers, we must take out treads lightly with the help of our texts. Although there are several benefits involved with the SMS, they are limitless and can do greater harm than any good whenever you are not following the best approaches.
The following are the top five distinguishable mistakes people make in this domain, and you should keep away from them:
1. Texting at odd hours
No one wishes to receive a call from the telemarketers while they are asleep, sitting down for dinner, or even worse, heading for bed. It becomes an annoying affair and fails to win customers although you send an SMS, as the same rule applies here.
It can become an emergency while sticking to sending text messages between the hours of 9 AM – 5 PM.
Make sure to use an SMS marketing tool to help automate the whole process while sending the texts whenever it is right for your customers.
In this manner, you no longer have to worry about losing or annoying your customers.
2. Not inviting your customers
People may not even keep in mind signing for the list of SMS. Although whenever you send an SMS without inviting them, they will think that it is spam and go ahead and block you.
Sending the personalized welcome message using their name, thanking them, and reminding them why they have signed up with you. It aids you in telling your first-time subscribers whatever they are expecting in the coming weeks.
But, never choose any lengthy messages. Keep them small and precise, mainly between four to six sentences long.
3. Becoming highly formal
You may wish to connect to your subscribers and customers while sending text messages; however, you will not get it done whenever you are extremely professional.
Make sure to let the brand image outshine through the text messages written.
4. Always add an opt-out button
Receiving text messages or emails that do not have an opt-out button becomes annoying. It is also considered spam since there is no way of unsubscribing from it, and you may have to start blocking out the person.
If you do not include the unsubscribe button, you will damage the company’s reputation, and several SMS marketing software can add an option for opt-out messages.
5. Failing to add call-to-action (CTA)
Whenever you end your message with a compelling CTA, it becomes an effective way to boost conversions. It easily determines whether or not the subscribers are taking the next step.
Without any clear CTA, you will start increasing the chances of the subscribers now knowing whatever they are performing once they are done reading the messages.
6. Adding long URLs
The lengthier URLs are extremely annoying.
Each of the characters counting in your text since should be small and precise. However, if you have a URL containing 50 characters, then your message will appear as spam and turn off the subscribers.
7. Whenever you are not building a detailed strategy
The conversion rates are lowered whenever you are sending text messages only to send them.
Failing to have a detailed strategy can cause the messaging campaigns to get over the place leading to the remorse of the subscribers.
Conclusion
SMS marketing approaches practiced by Gleantap are a highly effective strategy for businesses since it allows you to generate income while you structure an effective relationship with your subscribers. You can boost your customer experiences by asking your list to fill out the surveys and write reviews.
