Despite the advice to never judge a book by its cover, custom-printed retail boxes have the ability to boost both in-store and online sales. According to a market research study, seven out of ten consumers’ purchasing decisions are influenced by packaging.
If you’re in charge of a small company, this can be the ideal moment to make a few additional purchases. Branded retail boxes may turn a routine shopping trip from “aaammm” to “yes!” Additionally, the correct retail boxes may impress clients and result in sales in today’s social media age of rich visual content.
To learn more about how to make memorable retail boxes for your company, read this article.
Retail boxes’s Significance
Packaging serves many more purposes than merely holding your items. It may give product information, act as a marketing tool, safeguard items, or even have an impact on sales.
Protect Your Goods
The packaging separates your items, the box or bag they are transported in, and the elements. It is used to protect goods throughout transportation, whether delivered across the world or taken by a customer.
Products may be well-protected with the help of packaging peanuts, bubble wrap, crumpled paper, and cardboard. As they leave your store or warehouse and travel to their final destinations.
Influence On The Environment
You may lessen the environmental impact of the retail sector by using environmentally friendly packaging.
In order to lessen their negative environmental effects, 57% of customers are willing to adapt their purchase patterns to environmental effects.
According to a study, three out of four customers are more inclined to purchase items wrapped in paper or retail cardboard boxes than other materials [like plastic] since they are more sustainable and less wasteful.
You may design packaging that customers can reuse and repurpose in addition to utilizing recyclable materials. A branded reusable bag is a present that keeps on giving to many companies.
Mini Mioche, a baby and children’s clothing company, makes charming reusable bags that adhere to its eco-friendly attitude.
“For our retail locations, we launched custom branded reusable tote bags… and our customers adore them (and it’s usually quite amusing when I see someone carrying one down the street! ” adds the founder and owner of the brand.
Reusable bags make sense for us as an environmentally concerned business, and our clients greatly value this. In addition, we gift one of our premium printed cotton canvas tote bags to clients who purchase $150 or more in our physical stores. They have our logo on one side and a cute, limited edition print on the other.
Brand-Building Potential
The Independent Retailer Conference’s co-founder and publisher. Nicole Leinbach Reyhle has the inside track on how packaging and branding are related:
When a retailer purchases branded bags, they are also continuing to sell their brand. Once the bag leaves their shops, it starts a trip that can cross paths with just a few or even many customers.
These days, retail boxes are huge! Starting at the doorway, you will want the experience to be unforgettable, particularly if your business is selling a gift item. Consider how many boxes you see on people’s doorsteps each week to get an idea of how it creates brand loyalty and is essentially free advertising.
Brands package prompts you to inquire about it. Guerrilla marketing strategies and brand awareness may be effectively combined with custom retail boxes.
Give Product Specifications
Retail display boxes are a fantastic spot to provide important data because it may be the customer’s first encounter with the product. Useful details about an object, such as usage instructions and suggestions, ingredients, specs, contents, or warning signs, can be printed on bulk retail boxes and other exterior packaging.
For instance, the label shares the ingredients, nutrition, allergy information, and informational text on the product’s value. This will give the product importance.
Impacting Sales
You already know that seven out of ten consumers are influenced by retail boxes packaging when making purchases.
Check out these figures from the Contract Packaging Association to emphasize the point even more:
- More than 50% of online shoppers claim they will make subsequent purchases from a company that employs superior or high-end custom printed retail boxes.
- Consumers who find the packaging to be “gifty” or “interesting” say they frequently share it on social media.
- More than 75% of consumers will share things they enjoy on social media with their friends and followers.
Packaging has a lot of power. It can make or break brands. Thus, using a powerful custom-printed retail boxes strategy is essential for a new marketing strategy.
