Check These Examples of Landing Pages That Actually Work!

Do you know the typical conversion rate of an online buymalaysianfollowers landing page that has an opt-in form is 23 percent?

That’s huge! A huge incentive to use landing pages for your online marketing.

How do you begin making a landing site? What, if anything, should you put the landing page?

We’ll be able to answer these concerns in this post.

If you’ve read to the very end, we’ll share some high-converting landing pages examples we designed for clients who actually use our services.

To begin Let’s answer the question:

What is a landing Page?

This article explains the concept perfectly. It states that”a landing page” means:

“a independent web page that prospective customers are able to “land” on after clicking through an email, ad or another digital source.

A landing page’s goal is to gather contact information to exchange it for something valuable…

…such as an offer code for retail and business-to business (B2B) information as white papers (or the lead magnet).

Landing pages differ from other pages on the internet in that they do not reside in the constantly changing web’s navigation.

They serve a certain function at a particular time of an advertising campaign . an group of people.”

Here are some things to remember:

• The landing page can be an independent page.

This means if someone went to our main website www.lyfemarketing.com…

…they won’t be able get to our landing page simply by exploring our website.

A landing page cannot be publically accessible from your main website.

This is what makes landing pages according to the article designed for the “specific goal audience, ad campaign, and purpose”.

The reason is that the only ones viewing this landing page are the people you’ve sent the URL either in an email or an advertisement, for examples.

• The top landing pages usually provide an opportunity to exchange.

The customer provides you with their contact details to get something of value from you.

This brings into the second topic we’ll be discussing which are the six elements that you must have for a great landing page.

Then, we’ll provide you with real-world landing pages that we created for our customers.

6 Ingredients Of An Effective Landing Page

1. Value-added
2. Clear message
3. Clear CTAs
4. Smart lead form
5. Social evidence
6. Rapid loading time

1. Value-added

If they are planning to surrender certain aspects of their privacy, by providing the details of their contacts…

…they must be getting something that is valuable to them in exchange.

In the world of marketing this is known as lead magnet.

The most well-known method among B2C as well as eCommerce stores is offering coupons to customers in exchange for their email address.

If you’re a B2B or service-oriented company, we’ve got many lead magnets in our B2B marketing article make sure you go through it later.

However, there are two crucial aspects to be aware of when you decide what your proposal to be.

Be sure that it’s something your prospective audience actually cares about and wants to know about.

Make sure you limit it to only one offer.

Do not start selling after they’ve signed up to the initial offer. Don’t also start enticing the customer with offers on different items.

“Putting several options on your landing page could decrease conversion rates by 266 percent.” So don’t do it.

Before we continue to the second important element to have on the website landing website…

…we would like to inform you of our brand new social media ads course is available now.

If you’re looking to build up your social media capabilities, then this course is the one for you.

2. Clear message

If someone visits your site, they should to be able to swiftly know the person you are and what you can offer to them.

The most important thing is ensuring that the source you used to send them to your landing pages is in line with the content the landing page.

The tone and design of your advertisement or email should be in sync with the content displayed on your page of landing.

For example you’re Facebook advertisement campaign promises discounts, you can say “Sign up to receive 15% off” !”…

…then the same language has to be displayed at the top of the landing page.

“Above above the fold” is simply a phrase that refers to what’s visible on the upper portion on your page, without needing scroll.

Another excellent way to ensure that you convey an effective message is using a few short, concise sentences instead of the huge chunk in text.

The reason is that people will not be able to read the entire paragraph.

They’ll skim over the headline, and if it does not provide what they wanted then they’ll just click away.

3. Clear call-to-action (CTA)

“90 percent of people that read the headline also see your call-to-action (CTA).”

Once you’ve given an unambiguous message over the top it’s time to inform your audience exactly what you want to happen.

If you’re requesting your customers to swap their email address in exchange for coupons or other discount, your CTA button might read “Claim coupon code” and “Sign up today”.

However, you would like your CTA should be concise in its message and also visible prominent on your site.

They’ll know where to click to obtain the information they need.

If they must scroll or read long to locate the CTA button, then it’s at the wrong spot.

4. Smart lead form

What do we mean by that?

The lead form contains the fields your client completes.

You can add in as many areas as you’d like and ask for anything you’d like, and you can choose to make them optional, or compulsory.

There are two possible directions you can take in the lead you choose to use.

On the other hand, you can ask for the email address of the person and that’s all you need.

However, this doesn’t necessarily make your leads qualified and you might end up with a lot of leads that are unqualified or spammy that won’t turn into customers.

On the contrary, you may take a step too far when you ask your audience members questions in a large number or in high quality.

For instance, according to research, “requesting an older age decreases the conversion rate.”

If you requested email address and age the general public does not seem to be responsive to such a question.

It could make them question of the reasons you’d require that more personal information.

In terms of the number of queries, it’s suggested that “reducing the number of landing page form fields to four can increase conversions by 120 percent.”

Therefore, we believe the ideal way to approach leads should be asking 2-4 inquiries to make sure your leads are qualified.

However, make sure that your questions aid you filter out undesirable leads, without scaring away the client.

Let us take our illustration. Our ideal audience are small-scale business owners trying to grow their businesses.

The 4 questions we ask on the lead form could be:

• Name
• Email
• Telephone Number
• What is your industry? What’s your budget for marketing?

Then we give them a list of possible possibilities. If you’re looking to gain more about online lead generation, check out this blog post on the subject.

5. Social evidence

It will vary based on the industry you are in and the type of company you are in.

However, it is essentially the process of proving that others have benefitted by your service or product.

It could be an easy case study, a short video or a few before and after photos, reviews, etc.

It’s a matter of showing that other customers, as those who are visiting your site, have bought the product you offer and then raved about it.

Social proof usually shown a bit further down on the page, below above the fold.

You do not want to draw away from your CTA.

However, it’s available for interested customers to learn longer before filling the lead form.

6. Quick loading time

“Conversion rates decrease by 4.42 percent for each additional second that the page loads.”

There are an excessive amount of leads to be missing out on because of a glitch in technology that is fixable!

When we talk about loading times for pages, we’re talking about both desktop and mobile Your landing page must to optimize for all of them.

So , those are our six important elements to make the success of a landing page. For more advice for optimizing landing pages check out this article.

Real-life Landing Page that is Successful Examples

1. H-Massage

H-Massage offers massages to those who live in Atlanta.

We also generated over 400 leads on their behalf by sending visitors from the social networks to our landing site that we developed.

This is the page that will be your landing.

As you can see, we have a stock image of a woman receiving massage. We have positioned our CTA button in pink to ensure that it will stand out among other texts.

The text that was in the other area included:

• their working hours, and what they offers are,
• indicating how much each massage includes discount that shows the cost of each massage, and
• This language and image are in line with what the user was shown in the advertisement that brought them to this page.

After you clicked the CTA and then clicked the button, a lead form appeared with a request for basic contact details to receive the coupon.

Check out the feedback we received on the advertisement.

This is an example of how you don’t have to shell out a lot of dollars on a complex landing page.

Sometimes, keeping it simple is the best option!

2. Brick Staffing

where “a staffing company that serves the whole United States. They are experts in helping companies locate the best candidates for hire.”

visited LYFE Marketing to help increase the number of businesses that require help with hiring.

The leads we drove to 876 on their behalf…

…by the transfer of the traffic of Google to the landing page that we created.

With this text we’re talking to their audience’s issues of stress and budget right from the gate…

…by saying they can employ skilled employees with minimal stress and without exceeding their budget.

In addition there is the logo of the client, which reads “Recruiting Services”.

This sends the customer an understanding of the nature of this business and what it can offer them.

After that, when you select “Learn more” You will find that they have five required questions. They ask you to:

• name,
• email,
• telephone number,

the industry you’re working in, and

whether you’re a potential candidate or seeking a service for a client.

This allows our clients to qualify their leads.

Also, get rid of leads that aren’t good as they do not require candidates, they just want businesses that need recruitment services.

3. Studio Orthodontics

They offer orthodontic services in two locations in Texas.

and we also created 51 leads for them.

…by redirecting traffic via Facebook through this website that we designed specifically for Facebook.

They were selling $2000 off braces, which was the lead-generator we utilized to gather the contact details of their lead.

The request here was to set up an appointment for a meeting.

You can also see towards the bottom that they’re anticipating some of the objections the audience may have regarding:

• affordability,
• insurance policies, as well as
• availability.

Additionally, you’ll notice that we’re using images of teens in the younger ages and older teens wearing braces.

This will help convey a clear understanding Click Here of the work is their mission, the people they assist and how.

We created leads for them at $5.80 per lead. This gives them a high-profit result for each lead they completed.

This is about all we have to offer you today.

We hope that this article was beneficial to you in your quest to design your personal landing pages!