In today’s app economy, monetization is key to a successful app. You need to consider your app’s business model from the get-go and have a monetization plan in place before you launch it. When your mobile app is finished and prepared for release, you should start considering how you will monetize it.
The great news is that there are many ways for Mobile App Monetization without compromising user experience or sacrificing your integrity as an app developer. Below are the top 5 Strategy for monetizing your mobile app.
Mobile App Monetization Statistics
As per Statista, 97 percent of apps in the Google Play app store were freely available as of July 2022.
In 2025, it is predicted that mobile app spending will reach 185 billion U.S. dollars and 85 billion U.S. dollars on the Apple App Store and the Google Play Store.
Talking about price distribution, there were 335.8 thousand android and 48 thousand iOS apps priced less than a dollar in the Google Play store and Apple store followed by over 2,332 and 3,600 apps that cost between 9 and 10 U.S. dollars.
How Does Mobile App Monetization Work?
mobile app monetization is a techniques from which we can get the profite from our mobile apps. It simply gives you the opportunity to use your user base to your advantage in generating revenue.
How To Monetize Mobile Apps?
There are various different ways available in the marketplace, and you need to find an app monetization strategy that works well for your business. Check below the top 5 Mobile App Monetization strategies.
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Paid Apps
There’s no doubt that paid apps are the oldest and one of the most traditional ways to monetize mobile app. However, it has been demonstrated that this tactic is incredibly profitable.
The App Store/Google Play and other major app stores are full of paid apps, and this will be the most straightforward way for you to start generating income from your app. If your mobile app is innovative and has the potential to be a long-term investment for your business, you may want to consider charging a one-time fee for it.
Customers will feel like they received a lot for their money if your software includes a lot of extra value, which is very useful. This can also be a great mobile app monetization strategy if your app is targeted toward a specific niche. You can charge a premium price because the app will be more specialized and exclusive.
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In-App Purchases
If your app is monetizing well through a one-time payment, you may want to consider adding in-app purchases (IAP) to make even more money from your app.
Many players are happy to pay small amounts for things such as additional lives or in-game currency, and IAPs can also be a great way of monetizing non-game apps. The key to successfully implementing this strategy is ensuring that the app’s initial purchase is not too high and that the IAPs are relevant to the app’s overall purpose.
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Advertisement
If you are monetizing your app with a free download, in-app ads are a great way to monetize android app or iOS app further. This is a very common practice with mobile apps since generating revenue is a very easy way.
You can sign up with many ad networks and start displaying ads in your app immediately. There are several key things to keep in mind when deciding to monetize your app this way.
Firstly, ensure that the ads are not too disruptive, which could affect user experience and lead to negative reviews. Secondly, ensure you are working with reputable ad networks to get paid for every ad click. Lastly, ensure you understand the terms of service for each ad network you join, as you will be responsible for following them in case of any violations.
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Freemium Apps
There are many mobile app monetization options, and freemium is a great option if your app targets a wide audience. Freemium involves making a fully functional app available for free but charging users for certain features. This is a very common business model for mobile apps and has proven to be extremely profitable for many developers.
Freemium apps are great. They allow you to monetize ios apps or android apps while making them accessible to a wide audience. Your app might not be as successful if it targets a very specialised audience. Be wary of this when deciding how to monetize your app. Freemium apps are good options if you have created an app with a wide appeal.
For example, a camera app with filters as a paid feature will be useful to many people and will likely generate a profit with minimal effort.
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Video Ads
Video ads are one of the biggest trends in the app Mobile App Monetization industry, and as such, you can expect to see more and more of them popping up in 2018. They are especially common in gaming apps, but you will find them in other apps. This strategy is not for everyone, but it can be incredibly lucrative if your app attracts the right type of user.
Wrapping Up
These are just a few ways to monetize your app, but there are many more. The important thing is to think about your business model and monetize an app strategy early in the development process.
Whether creating a new app or optimizing an existing one, make sure you have the plan to make money from it. The app economy is growing daily, and there is a huge demand for new and innovative apps.
If you have an idea for a mobile app, don’t let the fact that you don’t know how to monetize mobile apps hold you back. Mobile App Monetization has many different ways, and any one can be successful if done properly.
