Did you know that Instagram has over 1 billion active users and for Facebook, this number is more than 2 billion? An average person spends 144 minutes scrolling social media every day. With the advancement of technology and internet penetration will only grow along with it, the users of social media. There are various niches and based on that niche numerous influencers are present on social media with a strong community of their own.
But even with this evident growth prospective supported by these glaring numbers, businesses fail to see the potential of growing their business on social media. With a targeted approach, you can generate a massive amount of leads from social media alone.
1. Build Brand Awareness:
One of the most lucrative benefits of social media marketing is that it helps you to build your brand awareness. Creating a strong social media presence with an engaged community of active users and customers will exponentially increase your revenue.
People buy from brands they know and trust and if your customer recommends your services or products to another individual, there is a high likelihood that the individual will become your customer. Social media connects your business to your desired audience quickly and more efficiently than traditional media even when the customer isn’t even thinking about that particular product and service. If you can serve the audience well, you will grow your customer base organically.
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2. Conversation and engagement:
Establishing direct conversations with your community becomes much easier with the use of social media. You can directly message your customer or comment on their feed’s posts to connect with them emphatically. This makes your customer feel heard and important. As a result, the customer is more likely to come back and make a purchase from your business again.
Thus one of the most significant benefits of social media marketing is that you increase your engagement and brand retention at the same time.
3. Enhanced Analytics:
Today each social media platform offers enhanced and sophisticated tools to track your audience and their behaviors. You can measure retention, your post’s reach, demographics, and even the time when most followers engage with your content. This is especially important because you can produce what content is working best for your client and around what time you should put up your posts on social media. Thus with analytics, you can further narrow down your targeting process and save resources. These may seem complicated at first or maybe as a business owner, you don’t have sufficient time to manage all these aspects so you should seek help from a local SEO company or a Social media marketing agency in Dubai to handle your social media accounts.
4. Cost-effective:
Social media marketing allows you to grow your business organically. This is extremely beneficial because growing organically builds trust more than paid ads. Growing organically on your socials doesn’t take up your capital investments but takes a lot of your time and effort. Thus a Social media marketing agency or a social media expert saves a lot of time.
Even if you run Facebook and Instagram ads, the total cost is extremely low compared to traditional ads like banners at the side of the roads and slots for TV commercials.
5. Repurpose your content:
With social media, you can repurpose your content and post it again on Instagram or Facebook. The source for the repurposed content can be snippets from your website’s blog post or snippets from your webinar or some customer story and testimonials. Thus you can promote the content again and again with strategic planning and draw the audiences to your older posts. There are countless examples in which individuals post their tweets on Instagram and other social media platforms to engage with different sets of audiences.
6. Social media marketplace:
With the new features of many social media, you can establish your e-commerce business on the social media platforms themselves and sell directly to the customer. This is the latest trend in the social media industry. And the majority of the buyers are from the younger generation i.e. Gen z generation. Studies show that this new generation of customers with lavish spending habits will surpass the collective spending power of millennials by 2031.
7. Customer care services:
The buyers who purchase your goods and services from your social media account directly prefer to be served from the platform itself than by mail or phone call. With the direct massaging feature now present on each social media platform, providing customer services becomes a lot easier for both the customer and the business.
8. Find new collaborators and grow together:
This is another one of the amazing benefits of social media marketing, it not only helps the customer to connect with you, but it opens up a new opportunity for you to connect with similar businesses or businesses from similar niches. Collaboration is the way to improve and with social media, you can collaborate with your local business and take up some mutually beneficial projects. This way their audience will get to know your brand and your audience in a similar way finds their brand. Creating a union set of much larger leads.
9. Re-target:
As a general trend 92% of the audience that comes into contact with your business in some form or other, will not make a purchase rather they would explore. Yes, the 8% is a good metric but retargeting is important to convey that 92% of the audience to your buyer. Social media gives you amazing tools to retarget that customer and give them a chance to explore again.
A very effective way to retarget is to use cookies. It is something that your website puts in the visitor’s browser when they surf your website. Later when they go on social media they again see the same post with your product with the help of that cookie.
Social media is an essential part of digital marketing and opens up enormous opportunities for your business. In the UAE and middle east region with an internet penetration of 62%, a huge amount of crowd surf social media every day. Some to connect with their family and friends and others to relax and for entertainment. This is prime time for your business to start building an audience on multiple social media platforms today.
