The U.S. beauty products market was valued at $81.1 billion in 2019, and the size is expected to swell to $128.7 billion in 2030. The fascination to look beautiful, growing aging population in the country, and rising skin disease incidence are the main factors that are responsible for the growth of the market. The increasing female working population can also be credited as an important driver; the more the working females, the more the consumption of beauty products.
People are becoming more inclined to using organic beauty products as opposed to the ones with harmful chemicals. According to a Statista survey, 50% of the U.S. consumers prefer organic and natural beauty products, such as natural deodorant balms. This inclination toward natural beauty products has much to do with the increasing awareness about skin ailments. The U.S. beauty products market has benefitted from this trend greatly as organic products are generally priced higher than normal ones.
As far as the types are concerned, the skincare category had dominance on the market in 2019, and it is expected to continue this way throughout 2020–2030. This is ascribed to the constantly augmenting millennial workforce and increasing consumption of these products in the fashion and entertainment industries. In addition, the number of health and wellness-conscious consumers has shot up in the country. Hence, with the skincare field continuing to consolidate, the U.S. beauty products market will keep being positively affected.
With the aftereffects of the lockdowns imposed in the country during the pandemic, the home delivery mode will be at the top in the mode of purchase segment. People were confined to their homes and, thus, ordered all the beauty and wellness products through e-commerce portals, such as Amazon, owing to the convenience of shopping they provide. This category is expected to hold the largest share in the coming years as no one wants to give up on the comfort of getting the beauty products delivered to them and availing of special discounts.
It can be challenging to spare much time in this busy world; therefore, devices that can be easily used at home are the key U.S. beauty products market trend. The easy-to-use and convenient features of at-home beauty products for hair removal, acne reduction, hair growth, and many more purposes have encouraged consumers to try them. The at-home beauty devices market has progressed due to the surging availability of such solutions and their cutting-edge technologies delivering greater ease and competence.
